I’m a big fan of Twitter for business. It’s helped me get clients, lets me stay in touch with people I’ve met while networking and enabled me to connect with people I’d like to do business with. And there’s always someone around for a chat while I’m having a coffee break. It’s like a water … Read more
Running your own business can be all-consuming. So it’s vital that you look after yourself properly and that means taking regular breaks. It’s not only good for your health, but taking time away from the business will refresh your thinking, giving you new perspective on problems and allowing you to step away from the day … Read more
Blogs, social media, magazines, wedding fairs – there are so many ways to get your business in front of brides to be. But for many brides, the first place they are going to look is on Google. Whether they want bespoke vintage style stationery in Boston or cheap chair covers in London, they can type … Read more
Marketing people used to talk endlessly about your USP – Unique Selling Point (or Unique Selling Proposition). It’s a term that’s gone out a fashion a little bit these days – trying to define what’s truly unique about your product or service is tricky. But the principle behind the phrase is still important – you … Read more
Love it or hate it Facebook is still extremely popular with brides to be and offers lots of opportunities for wedding businesses. But it’s changed dramatically over the last year or so and it’s no longer easy for businesses to get noticed without paying. Even the most savvy social media gurus are turning to advertising … Read more
Want to link Pinterest with Facebook and Twitter? In this short video I show you how to link your Pinterest account with your other social media profiles and how to add the Pinterest widget to your Facebook business page. Top Tip: Pinterest will only post to your personal Facebook account NOT your Facebook … Read more
Somewhere, tucked away on my computer is the business plan I wrote when I started the Wedding Crafter back in 2004 which says: “This business will not be particularly seasonal” How naïve I was! This is probably the most incorrect and utterly bonkers phrase ever included in a serious document. I can joke about it … Read more
Fay Smith has seen her wedding and event hair styling business, Hair Hostess UK go from strength to strength in just over a year – despite a hiccup or two along the way. She talks to us about her first year in business and the lessons she has learned. What do you do? I am … Read more
Are you losing customers because it’s hard to contact you? Attracting prospects for your wedding business is hard enough, so it’s vital that when people want to get in touch, they can contact you quickly and easily. If they can’t, they’ll simply move on to the next supplier. While many brides will email, some will … Read more
When it comes to social media, Twitter often gets overlooked in favour of Facebook, but it’s a powerful marketing platform and one that’s particularly good for networking and building influence in the wedding industry. So how do you get the most from Twitter? I spoke to Alison Tinlin, the UK’s top wedding tweeter, about how … Read more
