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Enquiry to Sale – turning bridal leads into clients

Generating enquiries is not enough Whatever you use to marketing your wedding business – social media, wedding fairs, google – getting enquiries is only half the battle. You need to convert those leads into paying orders. So pay as much attention to your sales process as you do to creating that fabulous Instagram feed. Tip: … Read more

The (non) Death of Wedding Fairs

Just about every year I read something about the demise of wedding fairs and whether they are still worthwhile for suppliers in this age of social media. But don’t write off wedding fairs just yet. Used well they can be one of your most effective marketing options. Here’s how to get the most from wedding … Read more

How to get the most from Hashtags

Intro It’s hard to believe hashtags have only been around since 2010 – they’ve become such an integral part of our lives on social media. Today they are a key element  of your social media strategy and getting them right is important for any small business. So here’s our guide to hashtags for your wedding … Read more

Marketing not working? Try this 7 step marketing audit

Marketing your wedding business can be frustrating. Putting in lots of effort but just not getting results. It’s especially disheartening when you see other business owners claiming to be booked solid all year through Facebook/Instagram/Networking. Especially if you are trying the same things and getting nowhere. Firstly, remember that what you see on social media … Read more

Get Instagram Savvy – Live Q&A for Wedding Businesses

Sorry – you missed the Live Q&A session but you can still watch the replay. Click here to watch You’ll need to be a member of our Facebook Group to view it. ***** In the last year or so, Instagram has become the social platform for brides and grooms – and wedding professionals. But despite … Read more

7 Reasons not to rely on Social Media for sales

Social Media has made a massive difference to marketing for small businesses. And many successful businesses have been built on the back of social media. But one of the biggest mistakes I see people make is to treat social media as their primary sales channel. You’ve probably seen them. The endless promotional posts. The constant … Read more

Getting found on Etsy – SEO tips for wedding businesses

Selling wedding stationery on Etsy

Beth Cote from B.designs Paper runs an Etsy business specializing in wedding stationery. She sells both printed and DIY pdf files. Here she shares some of the lessons she has learned over the years.  Over to Beth…… I have run our store for about seven years now and have seen a lot of changes and … Read more

Using Facebook Groups to Market your Wedding Business

With Facebook organic page reach at an all-time low, many savvy wedding business owners are turning to Facebook groups as a way to promote their business. Here’s our beginners guide to Facebook groups and how to get the most from them. The Basics Groups are basically online communities based around a particular interest or activity. … Read more

5 Reasons Couples are not buying from You

You’re talented, you offer a great product or service and you’re putting loads of effort into marketing your wedding business. But nobody is buying. The phone is silent and your email inbox is all spam and no enquiries. It’s so demoralizing when you’ve worked so hard. But don’t give up – you may only be … Read more

7 Ways to build your Facebook page followers from zero

Whether you’re new in business and have just set up your Facebook page – or you’ve been neglecting yours for a while – gaining page followers is an important part of any Facebook marketing strategy. It doesn’t matter how great your content is – if you only have a handful of followers (and one is … Read more