Determining the Price for Your Wedding Planning Services in 2023

As a proficient wedding planner, one of the critical decisions you’ll need to make is how to price your services adequately. This decision can significantly impact your business and your clients’ satisfaction. This comprehensive guide will explore the different pricing models that you can adopt, the factors to consider, and how to evade common pricing … Read more

How to Attract the Perfect Clients for Your Wedding Planning Business

As a wedding planner, your clients are not just the individuals who finance your business operations but also an integral part of your business family. You will often find yourself emotionally invested in their success, laughing with them, celebrating with them, and digging deep into the details to ensure their dream wedding comes to life. … Read more

Embrace the Dream: The Rewarding Journey of Becoming a Wedding Planner

Do you find yourself captivated by the enchantment of weddings, the meticulous details that create the magical ambiance, and the joyous celebration of love? If so, the exciting and fulfilling profession of a wedding planner could be your calling. Let’s embark on a comprehensive exploration of the journey towards becoming a successful wedding planner in … Read more

The Ultimate Guide to Building Effective Partnerships with Wedding Venues

In the realm of wedding planning, fostering strategic partnerships with wedding venues can significantly propel your business to new heights. Whether you’re a seasoned veteran or a newcomer in the industry, forming alliances with venues can provide you with invaluable credibility and a steady stream of client referrals. An Overview In the wedding planning industry, … Read more

Enquiry to Sale – turning bridal leads into clients

Generating enquiries is not enough Whatever you use to marketing your wedding business – social media, wedding fairs, google – getting enquiries is only half the battle. You need to convert those leads into paying orders. So pay as much attention to your sales process as you do to creating that fabulous Instagram feed. Tip: … Read more

The (non) Death of Wedding Fairs

Just about every year I read something about the demise of wedding fairs and whether they are still worthwhile for suppliers in this age of social media. But don’t write off wedding fairs just yet. Used well they can be one of your most effective marketing options. Here’s how to get the most from wedding … Read more

Why too many clients is just as bad as too few

When you are just starting out in your wedding business it’s easy to Yes to everyone. You worry about finding clients, you don’t know if enquiries will keep coming in and you are scared to turn away business. As a result, countless new businesses end up with too many clients. And when you have too … Read more

Getting paid for what I love: Profile of Rose & Mary Florist

Leonoor Vader is the owner and creative director of Rose&Mary, creating gorgeous wedding florals from her studio in Richmond, London. Leonoor shares her story and top tips on what it takes to be a successful wedding florist. What does your business do? We do bespoke wedding flowers mainly. Lots of local brides that are getting … Read more

How to get the most from Hashtags

Intro It’s hard to believe hashtags have only been around since 2010 – they’ve become such an integral part of our lives on social media. Today they are a key element  of your social media strategy and getting them right is important for any small business. So here’s our guide to hashtags for your wedding … Read more