Build and Grow Your Wedding Business

Recent Writing

Enquiry to Sale – turning bridal leads into clients

Generating enquiries is not enough Whatever you use to marketing your wedding business – social media, wedding fairs, google – getting enquiries is only half the battle. You need to convert those leads into paying orders. So pay as much attention to your sales process as you do to creating that fabulous Instagram feed. Tip:…

The (non) Death of Wedding Fairs

Just about every year I read something about the demise of wedding fairs and whether they are still worthwhile for suppliers in this age of social media. But don’t write off wedding fairs just yet. Used well they can be one of your most effective marketing options. Here’s how to get the most from wedding…

Why too many clients is just as bad as too few

When you are just starting out in your wedding business it’s easy to Yes to everyone. You worry about finding clients, you don’t know if enquiries will keep coming in and you are scared to turn away business. As a result, countless new businesses end up with too many clients. And when you have too…

Getting paid for what I love: Profile of Rose & Mary Florist

Leonoor Vader is the owner and creative director of Rose&Mary, creating gorgeous wedding florals from her studio in Richmond, London. Leonoor shares her story and top tips on what it takes to be a successful wedding florist. What does your business do? We do bespoke wedding flowers mainly. Lots of local brides that are getting…

How to get the most from Hashtags

Intro It’s hard to believe hashtags have only been around since 2010 – they’ve become such an integral part of our lives on social media. Today they are a key element  of your social media strategy and getting them right is important for any small business. So here’s our guide to hashtags for your wedding…

Building an Ecommerce Wedding Business

A little while ago I shared my story of how I got into the wedding industry. I didn’t have time then to tell the story of my second wedding business. But last month I had the opportunity to record a talk for a networking group I belong to. And I decided to talk about The…

Making a Passion Pay: Profile Two Hearts Wedding Cars

When Graham Burford spotted a Rolls Royce for sale and wanted to buy it, his wife told him he’d need to make it pay for itself! Now Graham has 6 luxury cars and runs Two Hearts Wedding Cars in the beautiful English county of Buckinghamshire. How did you get started? I had seen a Rolls…