I have to admit it’s been a while since I went to a wedding fair. But with one of the North West of England’s biggest events taking place practically on my doorstep at Event City in Manchester, it was definitely too good to miss. Having grabbed my press pass, I took the opportunity to have … Read more
Wedding photographer Nikki Bowling has built her business through networking. Here she shares her story and her top tips for success. I set up my business in 2001. After a few months of trying to make new contacts, one phone call out of the blue changed everything! It was from a financial advisor (who I … Read more
If you’re a wedding business selling products online – stationery, favours, accessories, dresses for example – then you will know how hard it can be to get customers to your online shop. The top Google rankings are taken by big brands, you don’t understand how paid search works (and you know it can be expensive) … Read more
There’s plenty of advice out there for wedding businesses who want to work with more “high end brides”. And, of course, that’s a great aspiration – higher margins, more creative scope. But it’s also highly competitive, so don’t overlook the potential of targeting budget brides – after all there are a lot more of them! … Read more
Hannah Walker from Bride and Bloom has had an exciting 18 months – becoming a mum, moving out of London and starting a new business! Here she talks to us about her first year in business and the lessons she’s learned. What do you do? A job I love! I provide a very personal and … Read more
A great website is just about your most important marketing tool. Whatever marketing activities you are using, at some point most of your clients and contacts will visit – and will judge you on – your website. It’s your online brochure, it’s the place to showcase your skills and it’s the key tool around which … Read more
Catherine Starling started her stationery and wedding design business, Angelic Weddings and Events in 2007. Despite having to take a 6 month break in 2011 she has managed to rebuild the business. Here she shares her story to date, some top organisational tips and talks about the importance of pricing. What does your business do? … Read more
Some of you may have seen this article last week about the New York hotel fining brides if any of their guests leave a negative review online. Outrageous? Yes. Bad PR? Definitely. Poor business practice? Certainly. Isolated case? Maybe not. I’m not saying fining unhappy customers is commonplace, but blaming everyone but yourself for your … Read more
If you are exhibiting at any wedding fairs (or bridal shows) this autumn, you will want to make it worthwhile. Wedding Fairs will probably be your largest source of new leads. Not only do you need to wow them on the day, but you need to follow up the leads afterwards, otherwise you will have … Read more
This week we talk to experienced wedding photographer Nikki Bowling about how she built her business, never letting clients down and competing with cheap photographers. What does your business do? Photography, specialising in weddings and portraits When did you start? 2001 How did you get started? I set up straight from college with a Prince’s … Read more
