Enquiry to Sale – turning bridal leads into clients

Generating enquiries is not enough Whatever you use to marketing your wedding business – social media, wedding fairs, google – getting enquiries is only half the battle. You need to convert those leads into paying orders. So pay as much attention to your sales process as you do to creating that fabulous Instagram feed. Tip: … Read more

The (non) Death of Wedding Fairs

Just about every year I read something about the demise of wedding fairs and whether they are still worthwhile for suppliers in this age of social media. But don’t write off wedding fairs just yet. Used well they can be one of your most effective marketing options. Here’s how to get the most from wedding … Read more

Why too many clients is just as bad as too few

When you are just starting out in your wedding business it’s easy to Yes to everyone. You worry about finding clients, you don’t know if enquiries will keep coming in and you are scared to turn away business. As a result, countless new businesses end up with too many clients. And when you have too … Read more

Getting paid for what I love: Profile of Rose & Mary Florist

Leonoor Vader is the owner and creative director of Rose&Mary, creating gorgeous wedding florals from her studio in Richmond, London. Leonoor shares her story and top tips on what it takes to be a successful wedding florist. What does your business do? We do bespoke wedding flowers mainly. Lots of local brides that are getting … Read more

How to get the most from Hashtags

Intro It’s hard to believe hashtags have only been around since 2010 – they’ve become such an integral part of our lives on social media. Today they are a key element  of your social media strategy and getting them right is important for any small business. So here’s our guide to hashtags for your wedding … Read more

Building an Ecommerce Wedding Business

A little while ago I shared my story of how I got into the wedding industry. I didn’t have time then to tell the story of my second wedding business. But last month I had the opportunity to record a talk for a networking group I belong to. And I decided to talk about The … Read more

Making a Passion Pay: Profile Two Hearts Wedding Cars

When Graham Burford spotted a Rolls Royce for sale and wanted to buy it, his wife told him he’d need to make it pay for itself! Now Graham has 6 luxury cars and runs Two Hearts Wedding Cars in the beautiful English county of Buckinghamshire. How did you get started? I had seen a Rolls … Read more

Top Tips for Organising Your Work Space at Home

How to organise your Home Office and run your wedding business from home

For many wedding suppliers, running your business from home is the best option – especially when you are starting out. And even those that have premises – like florists or boutique owners – often find themselves doing some work there. As well as saving money, it can be a real benefit to your productivity and … Read more

Discounting your Wedding Services? Read this first!

Discount – it’s a dirty word for small business owners. But it’s one that most of us hear every week. When I ran my wedding stationery supplies business it was a frequent question. From “do you offer discounts for military personnel?” to “is that your best price?”. “No” and “Yes” were our standard answers! Just … Read more

Marketing not working? Try this 7 step marketing audit

Marketing your wedding business can be frustrating. Putting in lots of effort but just not getting results. It’s especially disheartening when you see other business owners claiming to be booked solid all year through Facebook/Instagram/Networking. Especially if you are trying the same things and getting nowhere. Firstly, remember that what you see on social media … Read more