I love SEO – for me it’s the perfect combination of creative and analytical. Generating ideas for great content and backing that up with technical tweaks. And best of all – it works! It’s perfectly possible to do it yourself. When I ran The Wedding Crafter I achieved high Google rankings without ever bringing in … Read more
Your website is one of your most important marketing tools. Whether your clients find you via Google, Social Media or Wedding Fairs at some point they will visit your website. It’s got to attract the right customers – and get them to make a booking. Look Good First impressions count – a lot. Your website … Read more
Mood Boards are a great tool for wedding suppliers and brides. Whether you want to put something together to show your clients, for a blog post, or just to help get those creative juices flowing, having your ideas together in one space gives instant clarity and inspiration. These days there’s no need to spend hours … Read more
One of the advantages of working in a seasonal industry like weddings is that you do get quiet periods. Times where you can take a breath, catch up and get yourself fit and ready for the next season. One thing you should definitely schedule every year is an end of season website review and refresh. … Read more
Pop-ups seem to be everywhere these days. You can’t go onto a website without a little box bouncing up in your face asking you to sign up for something. It used to be mostly blogs that used them but I’ve seen a worrying trend among wedding business websites to welcome you with a pop-up and … Read more
If you are active on social media these days you are going to be spending a lot of time on images. Gone are the days when you could blast out a 140 character tweet and leave it at that! 10 years ago when I was running the Wedding Crafter, I spent hours struggling with Photoshop. … Read more
Your website will be one of the most important assets for your wedding business. Whether you choose to promote your business mainly online through Google and Social Media or offline via wedding fairs and networking, at some point your potential customers will want to check out your website. So it’s vital that you make the … Read more
In previous articles we’ve talked about using Marketplaces like ebay and Etsy to sell your wedding products online. Sooner or later, however, you’ll want to have your own online shop. Which means choosing an ecommerce Shopping Cart. There are hundreds of options available so how do you choose the one that’s right for you? Before … Read more
What is Google Analytics? Analytics is a free tool from Google which lets you analyse your website visitors – how they found your site, how long they spent, where they come from and loads more. Over the years, Google have added more and more features to Analytics making it incredibly powerful. However, this can make … Read more
In the first 3 articles in our series about SEO for your wedding business we looked at the different elements and all the things you need to do to improve the number of enquiries you get through Google. In the last part of our series, we’re going to look at HOW to tackle SEO and … Read more
