Thinking about attending wedding fairs to promote your wedding business? Before you book your stand and start planning your booth, use this calculator to work out the volume of business you need to attract to make it worthwhile. To use the Wedding Fair Return on Investment calculator, simply download the excel spreadsheet and enter your … Read more
This cake by Kara of A Cake to Remember in Richmond VA made me smile this week: The groom is apparently famous for crocheted pants! To read the full story and find out how Kara made the cake (and how long it took) check out her blog here.
You’ve got the ideas, the talent and the enthusiasm, but before you jump right in make sure you are well prepared. For those thinking of starting a new business one of the most common phrases heard is “Do your homework”. Sound advice, but what exactly does it mean? Follow our market research guide to give … Read more
These days a great looking website is a must for any business and a wedding business is no exception. Today’s brides and grooms are extremely internet savvy and do much of their wedding planning online. Have you had a critical look at your site recently? Is it looking a bit tired or outdated? Here are 5 … Read more
The last couple of years have been tough for many small businesses. While working all hours and pouring over your cashflow, margins and marketing plans has made you one of the survivors, you are probably feeling in need of a boost to find the enthusiasm and creativity that made you start out in the first … Read more
It’s a common saying that more businesses fail due to lack of cash than lack of profit. With the banks toughening up their lending criteria these days, credit is harder to access so managing your cash is even more important. The seasonality of much of the wedding industry makes this an even greater challenge, so make … Read more
I’m always in awe of the skill of wedding cake makers so this fantastic creation by Michael Burns of Special Days Cakes for his own wedding really caught my eye. With Half a ton of mixed fruit, 20 kilos of marzipan, 3,000 eggs and 20 bottles of rum, it’s Britain’s biggest wedding cake. Congratulations, Michael.
SEO – or search engine optimisation, is all about getting your website to the top of the search engine rankings. It’s a complicated matter (some would say dark art!) and much too technical for most business owners. However, a good Google ranking can make or break your business so it’s not something that should be … Read more
No, it’s not some dreadful child bride story. (I see too many of these checking out the wedding news each week). It’s a mock wedding held by a school in England as part of the class’s Religious Education studies. Read more and see the photo here. (Read the comments section as well – just a … Read more
We all know that starting your own business is exciting, but stressful. And that excitiement can take you a long way. But to be successful in the long term you need to make sure that you don’t end up with just the stress. And let’s face it, working with brides to be can be just … Read more
