According to the cover blurb, Wedding Babylon, the new book from UK author Imogen Edwards-Jones and Anonymous, lifts the lid on the excesses of the wedding industry. But don’t expect in depth analysis of how the wedding business works – this is strictly chick-lit. Packed with more froth than a capuccino, it’s basically a collection … Read more
In the final part of our series on advertising in wedding magazines we look at how to measure your results. I’m sure you have heard the cliché “We know half of our advertising doesn’t work but we don’t know which half”. If you are going to spend money on print advertising make sure you know … Read more
In parts 1 and 2 we covered the planning stages of your print advertising campaign. Now it’s time to look at designing your advert. You have less than a second to grab the reader’s attention as they browse the page, so how go you make sure your advert stands out from the crowd? 1. Write … Read more
In part 1 we looked at the reasons for advertising in wedding magazines. Now you have decided to go ahead, in part 2 we take you through the steps involved in planning your print advertising campaign. We’ll discuss selecting which magazines, choosing between one-off adverts or booking a series and negotiating with the publishers. Choosing … Read more
Seeing your business advert in a glossy magazine is lovely, but does it bring you results? In these days of Twitter, Blogs and Pay-per-click is traditional print advertising dead? In this series, we look at the ins and outs of wedding/bridal magazine advertising. Should you do it? How to get the best results and how … Read more
Have you worked out how much you value yourself recently? If you intend to have a business rather than simply making some money from a hobby, then putting a value on your time is an essential part of your pricing and business planning. Creative people frequently underestimate the time and effort involved in creating their … Read more
We’ve all come across them – the brides to be who think that when they hire your services you become their servant – dedicated entirely to meeting their every demand. The girl who orders personalised stationery, changes her mind after delivery and insists she is entitled to a full refund. The bride who thinks nothing … Read more
Hopefully you would get out your up-to-date backups, restore your files and carry on. Just imagine you are a wedding planner in the middle of a busy summer wedding season. All the data for your coming bookings and prospects is on your computer – dates, ceremony schedules, suppliers, bride’s names and addresses. And your computer … Read more
This is my favourite coffee break site – the one I turn to when I’m tired and need a good laugh. Cake Wrecks features some of the most bizarre and disastrous cakes. Put “wedding” into the search and you will find all sorts of goodies, including a wedding cake with skulls, lego inspired cakes and … Read more
Just because your marketing budget is down to zero doesn’t mean you have to stop promoting your business. Marketing is an investment – the more you put in the more you (should) get out – and money is not the only thing you can invest. Here are 8 ideas that will cost you almost nothing in … Read more
