In the first part of our series on email marketing we covered the basics. In Part 2 we look at following up your prospects – such as the people you meet at wedding fairs and who enquire through your website – and keeping in touch with your booked clients. Email is a low cost and … Read more
If you are creative and love papercrafts, then a wedding stationery business could be for you. Here are our top tips to help you get started: First of all, is it for you? Pros: can be run from home does not require a large upfront investment. can work flexible hours around other commitments Cons: very … Read more
Do you have an exit strategy for your wedding business? Having recently sold my own business, this is something I’ve had to think about a lot recently. I can hear many of you shouting “I’ve only just set up, I’m not thinking about shutting down”. But, in fact, you don’t need one exit strategy – … Read more
Creating and updating a wedding business blog to run alongside your main website is great for getting more traffic to your website, it’s free and once you get started it is easy. Many wedding businesses get it right and just as many get it wrong: some wedding business bloggers are too ambitious, struggle to stay … Read more
Even in this age of social media, email marketing should still be an important part of your strategy. In this first of a series, we look at the why and what of using email to build your business. Why should you use email marketing? Done well, email marketing is very cost-effective and can be … Read more
For those of you who don’t know, Google AdWords is Google’s Pay-per-click (PPC) advertising business. When you do a Google search, it is the links that appear in the yellow box at the top of the page and down the right hand column. You pay Google to put your advert in for specific searches, but … Read more
Whatever you think about social media – Twitter, Facebook, Blogging etc – it is becoming an increasingly important business tool and one which is certainly relevant to the wedding industry with it’s young, internet savvy client base. Successfully using social media comes at a cost – it is time consuming and you have to give up … Read more
However brilliant you and your products are, at some time every business owner will be faced with an email from an unhappy customer. There’s that sinking feeling you get when you open a ranting email – often made worse for a wedding business with the emotions involved (“You ruined my day…….”). Try these top tips … Read more
In the latest in our regular series profiling wedding businesses features One Life Ceremonies from Yorkshire, UK. As well as weddings Laurra & Maria also arrange funerals, naming ceremonies and vow renewals. Read how they came to start their business and how social media has been key to growing their business. What does your business do? One Life … Read more
Partnership Marketing begins with a cocktail napkin. More specifically, the one I used to grab from a Hotel lounge while meeting with prospective brides to book said Hotel. Every conversation starts the same- Hello. Congratulations on your engagement. What are you looking for in a wedding reception venue? Then, the inevitable question- Have you booked … Read more
