Thinking about attending wedding fairs to promote your wedding business?
Before you book your stand and start planning your booth, use this calculator to work out the volume of business you need to attract to make it worthwhile.
To use the Wedding Fair Return on Investment calculator, simply download the excel spreadsheet and enter your figures in the cells shaded green.
There are 2 worksheets:
The first is the predictor – use your estimates to work out whether it will be worthwhile attending based on the predicted attendance figures and your knowledge of your average sale value and costs.
The second is for results – use this after each event to build up your knowledge and check whether your predictions were correct. By measuring your results in this way you can make better decisions about including wedding fairs in your marketing and which ones work best for you.