Christina Barker set up Chantilly Rose Weddings & Events after a relocation and a chance meeting with a Facebook contact. Here she shares what she’s learnt in her first year as a wedding planner – a business that many dream of but which is difficult to establish. Over to Christina….. What were you doing before? … Read more
Many wedding businesses operate successfully for years without staff – and prefer to keep it that way. But you will always be limited by your own time so at some point, if you want to grow, you will need people working for you. And for some, like bridal boutiques, venues and caterers, building a strong … Read more
Your website will be one of the most important assets for your wedding business. Whether you choose to promote your business mainly online through Google and Social Media or offline via wedding fairs and networking, at some point your potential customers will want to check out your website. So it’s vital that you make the … Read more
Facebook is a massive entity – the 2nd most visited website worldwide, and by far the largest of the social networks with almost 1.6 billion monthly active users. For couples, it often forms a major part of their wedding planning and for businesses it represents a massive opportunity. But many wedding businesses struggle to use … Read more
Susie Bernhardt Phillips creates amazing flowers from paper. She tells us how she started almost by accident and how social media and collaborations have helped her build a successful business. What does your business do? Tissue Blossoms makes bespoke paper flowers that are statement pieces which are unique to the individual customer. Our paper flowers … Read more
For many wedding professionals working from home has long been normal and accepted. The Wedding industry is one area where couples value personal, individual service over slickness and a big business vibe. And they also appreciate that home based businesses can keep costs down and prices affordable. So for many services they will not be … Read more
Remarketing (or Retargeting) is one of the latest buzzwords around online marketing. But what exactly is it – and is it relevant for your wedding business? Even if you haven’t heard about remarketing, you’ll certainly have seen it in action. Noticed how some businesses seem to follow you all everywhere you go on the internet? … Read more
Whatever type of wedding business you run – bridal boutique, florist, stationery, accessories – you want to keep your product range fresh and up-to-date. After all, generating additional revenue and keeping up with trends is all part of your growth strategy. And the wedding industry is simply crying out for your new product line, even … Read more
Jana Svalbe had a successful career in finance but gave it up to follow her dream of owning a bridal boutique with a difference. Her first year has seen amazing highs – and a tough lesson in the challenges of innovation in an established wedding industry. Here’s Jana’s story: What do you do? MODE Bridal … Read more
It is generally acknowledged that it costs much more to gain a new customer than it does to retain existing customers. How much more will depend on the business, but on average it is probably 7 times more expensive to get a new client than sell to people you already know. For most wedding businesses … Read more