Are you scared of raising your prices? Worried that all your customers will disappear? Read too many “wedding rip-off stories”? While there may be a few wedding suppliers who charge extortionate rates for poor quality service, the vast majority of the wedding businesses I meet are offering incredible value for money and are frequently undercharging. … Read more
I’ve just completed my 4th year as Head Judge of the North of England Wedding Awards. And while judging is hard work, it’s also incredibly rewarding reading all the glowing testimonials the finalists have received from their couples. Awards don’t always get a good press (although it’s usually the people who didn’t win making the … Read more
Danielle Wiskow and Lucy White launched their wedding planning business, Wiskow & White, in January 2015 offering a bespoke service for destination weddings in Italy. Both combine running their wedding business with full-time employment – an amazing feat of organisation! Lucy tells us how she manages it: How we started Danielle Wiskow and I met … Read more
Motivational quotes – go onto Facebook and it’s a certainty that one will pop up on your timeline. Same on Instagram. And as for Pinterest – well, you could spend hours on there being inspired while actually not getting much done! I (and most other Facebook page owners) know that a pretty and inspiring quote … Read more
You’ve probably heard the phrase “turnover is vanity, profit is sanity”. It may be a cliché, but it’s certainly true. It doesn’t matter how many sales you make, if you don’t make any profit from them, then there is no point. So it’s vital to control your expenses and ensure that, as your business grows, … Read more
When it comes to selecting wedding suppliers, couples are not just buying a product or service – they are choosing the people too. And that’s why the About page on your website is one of the most important. A great About Me/Us page lets people get to know you, like you and want you to … Read more
If you are active on social media these days you are going to be spending a lot of time on images. Gone are the days when you could blast out a 140 character tweet and leave it at that! 10 years ago when I was running the Wedding Crafter, I spent hours struggling with Photoshop. … Read more
Instagram has become one of the most popular social networks for wedding businesses. The very visual nature of the platform makes it perfect for those with gorgeousness to capture and share! And if you’re already using Instagram you’ll be aware that you can now advertise there too – you’re bound to have seen promoted content … Read more
Self care when running your own business is important – critical even. If employers have a duty of care to their staff, who takes care of the ‘solopreneur’? I come across a lot of business owners who set up in business to enjoy the freedom of ‘not having a boss’ but then become their own … Read more
Here in the UK it’s been a momentous couple of weeks with the referendum on EU membership resulting in an unexpected victory for the Leave campaign. So unexpected that it’s clear the government had no plans for what would happen next. The prime minister is stepping down, the opposition are in a state of disarray … Read more