This month our featured wedding professional is Mark Gilroy, a singer and musician providing live entertainment for weddings, parties and all kinds of other events. Mark also works as a session vocalist for various recording studios. 1. When did you start? I actually started performing when I was just 11. A junior school band … Read more
As social media becomes a big part of our online marketing it’s very easy to get caught up in building fans and followers but are you offering customer service via social networks? For a wedding business, in an industry where reputation counts for so much, it’s essential that you don’t see social media as one-way … Read more
Anyone who writes a blog for their wedding business knows that sinking feeling when a new blog post is due but you can’t think of anything to say. So here are 10 tips for beating bloggers block. 5 ideas for managing your blog writing to avoid last minute panic and 5 short term fixes when … Read more
Have you checked your wedding business website on your mobile? With worldwide use of smartphones growing rapidly, mobile internet is something you can’t afford to ignore. I’m a recent convert to smartphones and I’m seriously impressed by the browsing capability on my Samsung Gallaxy S2. Figures say I’m not alone and more and more of … Read more
Our latest featured wedding business owner is Sonia of Gioia Mia who makes gorgeous jewellery and accessories (such as tiaras, headbands, combs and pins) from her studio in Scotland. 1. Tell us about your work Almost all of my work is bespoke and for the bridal industry, although I am working on a ready-to-wear collection. … Read more
In this final article in our 4 part series on email marketing for your wedding business we look at the tools and techniques to use to run a successful campaign. Which software to use? To manage and send your email newsletters you should use a proper email marketing provider, not your regular email client. If … Read more
In the wedding industry it’s vital to keep up to date with trends and to keep one eye on the future. While all things vintage may be hot right now, you can be certain that in a couple of years, it will be something different. Make sure that you are not left behind and that … Read more
Bootstrapping – carrying out activities with minimum resources – is all too familiar to most small business and wedding start ups. Guest author Oli Wood of Wedding Tales talks about the productivity tools he has used to get his new business up and running. “Since founding www.weddingtales.co.uk in January we’ve made use of a whole … Read more
This month’s featured wedding business is Creatiques Couture, an award winning bridal retail store in Southsea, UK, owned by Robert and Andrew Pearce. Andrew talks to us about how the business has developed from home-based startup to becoming Wedding Ideas Retailer of the Year in 2011. When did you start? We started creatiques 23 years … Read more
Sending out regular emails to your subscribers is a great way to keep your name in their minds. It’s particularly useful if you also offer non-wedding products and services e.g. family portraits, birthday cakes, flowers. Say something interesting Make your emails informative by writing something which will interest your readers. They should not just be … Read more