The world of weddings is usually a friendly place. Most of the suppliers are small business owners who are very happy to make recommendations to brides. The photographer may well recommend a limousine company or the dressmaker will recommend a florist etc. Wedding planners also tend to have a trusted team of suppliers who they … Read more
For 7 years I ran a wedding ecommerce business, The Wedding Crafter, starting it in my back bedroom and building it up before selling in April 2011. Key to its success were high ranking on Google searches. We were number one on Google for several of our target generic key phrases such as “Make wedding … Read more
This month our featured business is Moments By Wayne. Wayne Gurnick has been involved in the wedding and events industry since 1985 and the way he has grown and adapted his business over the years makes his story a true tale of wedding entrepreneurship. Larisa, Waynes’s wife, joined the business in 2010 and is taking … Read more
Earlier this month we brought you our Top Ten blogs by wedding businesses. There were loads of brilliant blogs which just missed the top ten by a whisker. So here are the 15 runners up – still great blogs and worth checking out if you want inspiration for your own blog. Florists: Green Parlour Mood … Read more
We have all done it. You come across a design and think: “I wish I thought of that!” Then you wonder if the design would still work if you replace wire with willow, and what if the thing that goes over now goes through, and soon you are so involved in the design process that … Read more
Late last year we announced our search for the best blogs written by wedding businesses. Many thanks to everyone who nominated blogs for us to look at – after many hours of sifting, we’ve come up with our favourites. And here they are…… Our top 10 (in alphabetical order): Allison Barnhill Designs What we … Read more
We’ve written about magazine advertising in the past, but what about the latest advertising trend – blog sponsorship. What is it, Does it work and should you be including it in your marketing? What it is: Basically, blog sponsorship is online advertising – your advert is placed on the blog and readers can click through … Read more
Wedding Fayres (or bridal shows) can be a terrific way to promote your business. It’s the ultimate targeted marketing. But they can also turn into an expensive flop. Jacqueline Sankey of DIY stationery specialist Fuchsia Fairy tells her story of trial and error before finding her way to make wedding fayres (or fairs) a success. … Read more
This month our featured business is Lil’Guy Stationery based in Sussex, UK. Like many others, owner Kim Stewart started her business part time while still in employment before taking voluntary redundancy to concentrate full time on her business. 1. What does your business do? We make beautiful stationery using top quality materials, Grade A rhinestone … Read more
We’ve written quite a bit recently on writing a blog for your wedding business and the benefits. So now we’re looking for the best examples of blogs written by wedding businesses. What makes a great blog for a wedding business? The best blogs are interesting, informative and also add real value to the business – … Read more