You’re a skilled baker and love all things sugar and chocolate. You’re the person friends and family call on when they need a birthday or celebration cake, so could you expand into wedding cake making and build a business from your talent? Things to consider: You must understand and conform to local hygiene regulations. Unless … Read more
Do you make it easy to buy from you? So many wedding industry people are wonderfully creative but are not natural sales people. Most of us feel uncomfortable with pushy selling techniques, and they just won’t work for long with brides. But there are things you can do to make it easy for customers to … Read more
We love featuring real wedding business stories and this month we spoke to Amanda Ardley who runs Ardley Weddings & Events based in London, UK. 1. What does your business do? Ardley Weddings & Events Ltd are wedding planners, dedicated to our clients to ensure they have the wedding of their dreams, without the … Read more
In the first part of our series on email marketing we covered the basics. In Part 2 we look at following up your prospects – such as the people you meet at wedding fairs and who enquire through your website – and keeping in touch with your booked clients. Email is a low cost and … Read more
If you are creative and love papercrafts, then a wedding stationery business could be for you. Here are our top tips to help you get started: First of all, is it for you? Pros: can be run from home does not require a large upfront investment. can work flexible hours around other commitments Cons: very … Read more
Do you have an exit strategy for your wedding business? Having recently sold my own business, this is something I’ve had to think about a lot recently. I can hear many of you shouting “I’ve only just set up, I’m not thinking about shutting down”. But, in fact, you don’t need one exit strategy – … Read more
Creating and updating a wedding business blog to run alongside your main website is great for getting more traffic to your website, it’s free and once you get started it is easy. Many wedding businesses get it right and just as many get it wrong: some wedding business bloggers are too ambitious, struggle to stay … Read more
Even in this age of social media, email marketing should still be an important part of your strategy. In this first of a series, we look at the why and what of using email to build your business. Why should you use email marketing? Done well, email marketing is very cost-effective and can be … Read more
For those of you who don’t know, Google AdWords is Google’s Pay-per-click (PPC) advertising business. When you do a Google search, it is the links that appear in the yellow box at the top of the page and down the right hand column. You pay Google to put your advert in for specific searches, but … Read more
Whatever you think about social media – Twitter, Facebook, Blogging etc – it is becoming an increasingly important business tool and one which is certainly relevant to the wedding industry with it’s young, internet savvy client base. Successfully using social media comes at a cost – it is time consuming and you have to give up … Read more
