A great website is just about your most important marketing tool. Whatever marketing activities you are using, at some point most of your clients and contacts will visit – and will judge you on – your website. It’s your online brochure, it’s the place to showcase your skills and it’s the key tool around which … Read more
Catherine Starling started her stationery and wedding design business, Angelic Weddings and Events in 2007. Despite having to take a 6 month break in 2011 she has managed to rebuild the business. Here she shares her story to date, some top organisational tips and talks about the importance of pricing. What does your business do? … Read more
Some of you may have seen this article last week about the New York hotel fining brides if any of their guests leave a negative review online. Outrageous? Yes. Bad PR? Definitely. Poor business practice? Certainly. Isolated case? Maybe not. I’m not saying fining unhappy customers is commonplace, but blaming everyone but yourself for your … Read more
If you are exhibiting at any wedding fairs (or bridal shows) this autumn, you will want to make it worthwhile. Wedding Fairs will probably be your largest source of new leads. Not only do you need to wow them on the day, but you need to follow up the leads afterwards, otherwise you will have … Read more
This week we talk to experienced wedding photographer Nikki Bowling about how she built her business, never letting clients down and competing with cheap photographers. What does your business do? Photography, specialising in weddings and portraits When did you start? 2001 How did you get started? I set up straight from college with a Prince’s … Read more
Update: The Wedding Marketing Mojo Club is now here! Click to learn more Calling all wedding business owners! You love your wedding business and want to make a success of it, but how do you get above the noise? How do you stand out as the best wedding business in your niche? Whether you’re delivering … Read more
“One of the biggest issues in the wedding industry is undercharging”. I was chatting to a friend about this blog when I made that statement and she just looked at me in amazement. Like so many of her generation (today’s brides to be), she automatically associated weddings with rip-off prices and overcharging. But when I … Read more
In this first of a new series we talk to wedding business owners about their first year in business. This week it’s Jo Harrison, founder of Premurosa which means thoughtful in Italian. What do you do? We create unique invitation gift boxes – invitations which include a gift and can be posted directly through a … Read more
You’ve probably been told that having a blog is a good idea for your wedding business – and it is! For a start Google loves websites which are updated regularly and have lots of great pages (e.g. ones people like to share on social media). And, of course, it’s a great way for you to … Read more
One year ago I was a newlywed. Now I’m in the market for a pram. Life changes fast – and so has our process for making decisions. Once upon a time, choosing a buggy would have been a simple question of style versus price. But from weight to wheel size, colour to collapsibility, there are … Read more