Want to link Pinterest with Facebook and Twitter? In this short video I show you how to link your Pinterest account with your other social media profiles and how to add the Pinterest widget to your Facebook business page. Top Tip: Pinterest will only post to your personal Facebook account NOT your Facebook … Read more
Somewhere, tucked away on my computer is the business plan I wrote when I started the Wedding Crafter back in 2004 which says: “This business will not be particularly seasonal” How naïve I was! This is probably the most incorrect and utterly bonkers phrase ever included in a serious document. I can joke about it … Read more
Fay Smith has seen her wedding and event hair styling business, Hair Hostess UK go from strength to strength in just over a year – despite a hiccup or two along the way. She talks to us about her first year in business and the lessons she has learned. What do you do? I am … Read more
Are you losing customers because it’s hard to contact you? Attracting prospects for your wedding business is hard enough, so it’s vital that when people want to get in touch, they can contact you quickly and easily. If they can’t, they’ll simply move on to the next supplier. While many brides will email, some will … Read more
When it comes to social media, Twitter often gets overlooked in favour of Facebook, but it’s a powerful marketing platform and one that’s particularly good for networking and building influence in the wedding industry. So how do you get the most from Twitter? I spoke to Alison Tinlin, the UK’s top wedding tweeter, about how … Read more
I have to admit it’s been a while since I went to a wedding fair. But with one of the North West of England’s biggest events taking place practically on my doorstep at Event City in Manchester, it was definitely too good to miss. Having grabbed my press pass, I took the opportunity to have … Read more
Wedding photographer Nikki Bowling has built her business through networking. Here she shares her story and her top tips for success. I set up my business in 2001. After a few months of trying to make new contacts, one phone call out of the blue changed everything! It was from a financial advisor (who I … Read more
If you’re a wedding business selling products online – stationery, favours, accessories, dresses for example – then you will know how hard it can be to get customers to your online shop. The top Google rankings are taken by big brands, you don’t understand how paid search works (and you know it can be expensive) … Read more
There’s plenty of advice out there for wedding businesses who want to work with more “high end brides”. And, of course, that’s a great aspiration – higher margins, more creative scope. But it’s also highly competitive, so don’t overlook the potential of targeting budget brides – after all there are a lot more of them! … Read more
Hannah Walker from Bride and Bloom has had an exciting 18 months – becoming a mum, moving out of London and starting a new business! Here she talks to us about her first year in business and the lessons she’s learned. What do you do? A job I love! I provide a very personal and … Read more