Matthew and Duncan, two dynamic chaps from a small town on the edge of the Peak District (Ashbourne, Derbyshire) decided to follow their passion in life a few years ago and traded their successful and reputable plastering company to start a tipi hire service in the Wedding industry. We asked Matthew and Duncan to tell … Read more
There’s something very traditional about weddings. With customs and etiquette that have been passed down through the generations. But the wedding industry is also incredibly innovative – adapting to changes in fashion, lifestyles and society with speed and creativity. Every year we see new trends and new types of wedding services appear. Some burst on … Read more
Last month we ran a short survey among our readers and asked you about your business, how long you’d been trading and your best marketing activities. The results are in, so this week we wanted to share some of the things you told us. About You A wide range of different businesses completed the survey … Read more
Your website is filled with stunning images. Your designs are gorgeous. Every bride who sees them falls in love with them. She wants them badly. But she’s also asking herself one little question….. “Can I trust this supplier to deliver for my big day?” That’s where testimonials come in. We all know how powerful recommendations … Read more
You’ve probably seen the adverts from Google about Adwords and how it’s a good way to get more business. Often with a promotional code giving you free advertising to get you started. So is Adwords a good idea for wedding businesses? Here’s our beginners guide with tops tips and some pitfalls to look out for. … Read more
This week, Lisa Forde, owner of stationery business The Card Gallery shares her top tips for building a great team for your business. In June of this year, we’ll be celebrating the 10th birthday of The Card Gallery! It’s only at milestone moments that I really take a moment to consider all that we’ve achieved, … Read more
So you’ve decided to start a blog for your wedding business. Great! – blogging is one of the best things you can do to build a strong online presence. But before you start on your first article, you need to find a home for your blog. Choosing a platform for your blog is an important … Read more
It’s 5 years since I first started writing this blog. I began it at a time when I was still running my DIY stationery business but starting to think about the future and what I might do next. At times it’s been sadly neglected. And, if I’m honest, I’ve always seen it as a hobby … Read more
We don’t like to think about what could go wrong but having a backup plan can mean the difference between your business surviving or going under when the unexpected happens. My disaster In July 2007 my wedding crafts business flooded. We had to move out of our workshop for 4 weeks. Luckily we only lost … Read more
I’m all for shortcuts which help save you time with your social media and marketing. But sometimes they can backfire. Have you ever logged into Twitter and seen the whole page taken up with tweets saying “I posted a new photo to Facebook” from one of the people you follow? Pretty boring and annoying … Read more