I’ve always loved books. From as early as I can remember I’ve had a book in my hand, by my bed (and, yes, in the bath!). These days it’s more likely to be my Kindle that’s never far from my side, but nothing quite beats the feel of a proper printed book. While podcasts, videos … Read more
Let’s face it, writing a blog is hard work. Especially when you’ve got a business to run. Many small business owners start off writing a blog (because they’ve been told they should) but give up when they get busy or run out of things to say. And with so many blog articles and websites out … Read more
Karen & Rich of Grin, Grimace & Squeak sell their fabulous masks around the world. Here they tell us how they use Etsy to build their business – and how they landed their dream order for a wedding party in India. What does your business do? We design and make masquerade masks and accessories. Around … Read more
With the start of a new year, there’s lots of talk about goal setting and plans. But those dreams won’t become reality unless you take action. So start your New Year by getting those actions embedded in your daily routine so that they become a habit. 1. Do something every day If you wait until … Read more
With the start of a New Year comes lots of advice on setting goals for your business. Everyone talks about the importance of goal setting and they pull out the statistics that tell you that people who set goals are a billion times more successful than those who don’t (I may be exaggerating here slightly…..). … Read more
I’m a big fan of Twitter for business. It’s helped me get clients, lets me stay in touch with people I’ve met while networking and enabled me to connect with people I’d like to do business with. And there’s always someone around for a chat while I’m having a coffee break. It’s like a water … Read more
Running your own business can be all-consuming. So it’s vital that you look after yourself properly and that means taking regular breaks. It’s not only good for your health, but taking time away from the business will refresh your thinking, giving you new perspective on problems and allowing you to step away from the day … Read more
Blogs, social media, magazines, wedding fairs – there are so many ways to get your business in front of brides to be. But for many brides, the first place they are going to look is on Google. Whether they want bespoke vintage style stationery in Boston or cheap chair covers in London, they can type … Read more
Marketing people used to talk endlessly about your USP – Unique Selling Point (or Unique Selling Proposition). It’s a term that’s gone out a fashion a little bit these days – trying to define what’s truly unique about your product or service is tricky. But the principle behind the phrase is still important – you … Read more
Love it or hate it Facebook is still extremely popular with brides to be and offers lots of opportunities for wedding businesses. But it’s changed dramatically over the last year or so and it’s no longer easy for businesses to get noticed without paying. Even the most savvy social media gurus are turning to advertising … Read more