In the first 3 articles in our series about SEO for your wedding business we looked at the different elements and all the things you need to do to improve the number of enquiries you get through Google. In the last part of our series, we’re going to look at HOW to tackle SEO and … Read more
“Don’t do it!” That was the response I received from one wedding photographer when I asked my Twitter followers what advice they would give to someone starting out in the wedding industry. The reason – the market is saturated with photographers all competing for a limited amount of business. And there is no doubt that … Read more
Whether your wedding business is part-time or full-time, just yourself or employing staff, it’s vital to have control of your finances. You don’t need to be an accounting wizard – just informed and organised. Here are our top 10 tips for financial mastery: 1. Know your legal position It’s important to set up your business … Read more
Do you know who buys your wedding product or service? And I mean really know them – it’s not enough to just say any bride and groom living within a 25 mile radius of where you live. Understanding your ideal customer is so important because it underpins everything you do in your marketing. Unless you … Read more
Cloud based computing – where software and applications are available over the Internet – has transformed business. And for small businesses the benefits are massive. Now the smallest enterprise can access the same computing tools that were previously only affordable by large companies. From accounting to graphics. Social media management to time sheets. The chances … Read more
In this 3rd part of our series on SEO for your wedding business we’re going to look at the things you need to do to increase your website authority. In Part 2 we looked at making your website relevant. Website authority is all about getting Google to recognize your site as a good place to … Read more
Dundee based photographer Chris Scott combines his passion for photographing weddings with commercial work. His stand out style and obvious talent shine out from his photos but Chris also understands the need to keep developing skills and market his business. Here’s Chris’s story: How did you get started? Dundee is a very creative city, so … Read more
For many wedding businesses, being small is a plus point. Brides and grooms really appreciate the individual attention and personalised service they get from wedding suppliers who are passionate about what they do and are not just employed by a big company. But being small and personal doesn’t mean you can get away with being … Read more
Last week my friend Rachael managed to get herself onto national Radio (The Jeremy Vine show on BBC Radio 2). Not only did she give out some great advice, she established herself as someone who really knows what she’s talking about and got a great plug for her business (she trains small businesses in credit … Read more
In this second part of our series on search optimisation, we are going to look at your website and the things you can do to make sure Google thinks your website is relevant when your prospective customers search. Page relevance is a key factor in search rankings, so if someone is searching for a gluten … Read more