Weddings are not usually the first thing that comes to mind when you think of Youth Hostels. But with many UK hostels located in fabulous historic buildings, it’s no surprise that many couples are choosing this option. Rebecca Bourne, who is Deputy Manager/Weddings & Events Coordinator, at YHA Hartington Hall spoke to us about juggling … Read more
Sunday is the day I generally catch up on work. I’ve been working a lot of Sundays recently. March has been a brilliant month for me, with some great new clients, some interesting challenges from existing clients plus some exciting possibilities on the horizon. So why was I feeling completely overwhelmed and exhausted? One glimpse … Read more
Just when you thought you’d gotten on top of social media, along comes a new kid on the block to distract/overwhelm you. Instagram is the latest social media craze to get marketing people buzzing with it’s potential. But do you really need to be on Instagram and will it benefit your wedding business? Well, Instagram … Read more
Are you ready to get more business from search engines? In an earlier article we took a high level look at getting your wedding business found on Google and search optimisation (or SEO). In this multi-part series, we’re going to take you through the steps of how to improve your search ranking, starting with choosing … Read more
Are you spending too much time on the marketing that’s easy rather than the marketing that’s effective? My first wedding business was a bouquet preservation franchise. It was also my first business after a career in corporate IT – quite a change! My marketing consisted of 3 things – advertising in Yellow Pages (who remembers … Read more
Gemma Bannister dreaded going back to 60 hour weeks in corporate life after she had her children. Instead she created Lotty Lollipop and has built a successful business working from home. It may still be long hours, but she can work around her family. Gemma talks about how she juggles her day, overcoming self-doubt and … Read more
In the early days of this blog (2009) I wrote this in-depth series of articles on magazine advertising. It’s still the most read post on the blog and the one that brings most new visitors from Google. But is wedding magazine advertising still relevant in this age of Blogs, Facebook and Instagram? How have things … Read more
Many people dream of turning their photography hobby into a thriving wedding business. You love taking photos of people – you’ve maybe taken some shots at a family wedding and everyone said how great they were. So how do you take your passion and create a successful (and profitable) business? Is it for you? Do … Read more
A small or zero budget doesn’t mean you can’t market your wedding business. Here are some ideas that will help you raise your profile without breaking the bank. Grab some business cards and samples of your work and go introduce yourself to other local wedding suppliers. Organise a networking event for other wedding suppliers in … Read more
As a humanist celebrant, Karen King has to deal with anything from dodgy weather to drunken wedding guests. But it’s clear that her passion for her job and the couples she weds shines through everything thrown at her. Here she shares her story: What does your business do? King’s Celebrant Services offers bespoke, tailor made … Read more