For many wedding suppliers there is a long time between taking a booking and delivering the service. So it’s normal to take payment in stages. A deposit when they first book and one or more payments along the way. And it’s vital for the profitability of your business that you put together a payment plan … Read more
For many brides and grooms, Wedding Blogs are where they start planning their big day. For wedding businesses they represent an opportunity to showcase their products and services. And it’s not just the exposure – getting links to your website from blogs helps your search optimisation too. There are lots of benefits, but it’s not … Read more
What is Google Analytics? Analytics is a free tool from Google which lets you analyse your website visitors – how they found your site, how long they spent, where they come from and loads more. Over the years, Google have added more and more features to Analytics making it incredibly powerful. However, this can make … Read more
At the end of last year I wrote an article about setting goals for your business. I was a good girl and worked my way through my goal setting workbook and set some nice stretching targets for myself. And for 3 months everything was going nicely. Yes, I had some challenges. Some things were going … Read more
I’m really excited to bring you this new feature where we follow the progress of Mike Riley as he starts out as a wedding photographer. Mike will be sharing his experiences over the next 12 months and giving a “warts and all” description of life as a newcomer to the wedding industry. In his first … Read more
When we talk about “Brands” we tend to think about the famous names – Coca-Cola, Apple, Rolex. But even the smallest business has a brand – even if many of them are unaware of it! This definition of brand is from the Tronvig Group and I think it works well for small businesses: “what sticks … Read more
Should you automate your social media? Nothing polarises social media “gurus” more than the topic of automation. On the one hand there are the purists who believe automation is the root of all evil – all posts should be done by a real person in real time. On the other there are the marketers who … Read more
We’ve all experienced it. The one line email asking “How much do you charge?” or the person who wanders up to your stand at a wedding fair and starts the conversation with the same question. It sometimes seems that the only thing brides and grooms care about is how much their wedding is going to … Read more
Successful online businesses know that great photographs are what really make your customer WANT to buy. And these days, every business has to be online. But I still see many wedding suppliers who let themselves down with poor quality images on their website. Your website is your shop window – and nobody wants to buy … Read more
How much should you spend on Marketing? It’s the question that’s asked so often. And one that’s very hard to answer. For any kind of business to succeed, you have to let people know you exist. Which means marketing. Marketing should be regarded as an investment rather than a cost. In the long term the … Read more