Ice Cream and Charm: Profile of Sweet Ally Scoops

Ally Heasman swapped a traditional career for a traditional ice cream van, taking her vintage van and yummy ices to weddings and events. She tells us how she got started and how social networking has helped her go from newcomer to award winner in 3 years. How did you get started? I sadly lost my … Read more

Using Facebook Groups to Market your Wedding Business

With Facebook organic page reach at an all-time low, many savvy wedding business owners are turning to Facebook groups as a way to promote their business. Here’s our beginners guide to Facebook groups and how to get the most from them. The Basics Groups are basically online communities based around a particular interest or activity. … Read more

5 Reasons Couples are not buying from You

You’re talented, you offer a great product or service and you’re putting loads of effort into marketing your wedding business. But nobody is buying. The phone is silent and your email inbox is all spam and no enquiries. It’s so demoralizing when you’ve worked so hard. But don’t give up – you may only be … Read more

From student DJs to Entertainment Agency. Profile of Freak Music

Freak Music have grown from student DJs to one of the UK’s leading entertainment agencies with weddings a key part of their business. Co-founder Jay Feeney tells the story of their success. What does your business do? Freak Music are an agency supplying a huge choice & expertise in live music entertainment for corporate events, … Read more

How to Create a Mood Board in Canva – Tutorial

Mood Boards are a great tool for wedding suppliers and brides. Whether you want to put something together to show your clients, for a blog post, or just to help get those creative juices flowing, having your ideas together in one space gives instant clarity and inspiration. These days there’s no need to spend hours … Read more

Pricing Yourself Right as a Wedding Professional

Pricing is one of those topics we all struggle with. So I’m delighted to bring you this guest post from videographer Stuart Kinghorn on how to set your prices and charge what you are worth. He also tackles the tricky “should I put prices on my website” question! Over to Stuart…… It’s no secret that … Read more

7 Ways to build your Facebook page followers from zero

Whether you’re new in business and have just set up your Facebook page – or you’ve been neglecting yours for a while – gaining page followers is an important part of any Facebook marketing strategy. It doesn’t matter how great your content is – if you only have a handful of followers (and one is … Read more

How to Identify the Weak Link in Your Wedding Business

It’s often difficult to apply that third-eye view into your wedding business. We are intimately connected to our creative businesses in a way not commonly found in the corporate market. Most wedding businesses are small, single owner, and self-operated. Our businesses are our bread and butter and we hustle for every success we gain. Creative … Read more

It’s great to plan – but don’t forget to DO!

It’s the start of a New Year. The time we set our business and personal goals – and make resolutions to do better! And if you’re a sucker for pretty stationery (like me!) you’ve probably bought a nice, shiny planner and have spent a fair amount of time over the festive period writing in goals, … Read more

5 Quick & Easy ways to use Video in your wedding business

We’re always being told that it’s important to incorporate video into our marketing. That today’s couples (the millennials everyone keeps talking about) are much more likely to respond to visuals and audio rather than text. But video can be daunting for the small business owner. Professional video means hiring in experts that are beyond the … Read more