I’ve just been helping a client put together their predictions for wedding trends in 2017. Which always gets me thinking about what will be “big” and what will drift out of fashion. Within the wedding industry trends come and go and it’s vital that you keep up to date with what’s happening so that your … Read more
When you’re running a small business social media is everywhere. And there’s no shortage of advice across the internet – all those experts telling you that you MUST be on Facebook, Twitter, Instagram or whatever their favourite happens to be. Not to mention those success stories telling how a business was built from nothing just … Read more
Kate Davies is a wedding stationery designer specialising in unique designs for people getting married abroad or having travel themed weddings. She started her business – Destination Stationery – almost by accident. Here she tells her story and share her top tips for succeeding in this very competitive market. When did you start? I started … Read more
You know that a blog is good for your wedding business – it helps your Google rankings and allows you to showcase your talent and personality so that brides want to book you for their wedding. But to get those results you do need to do it well. So here are 5 top tips to … Read more
One of the advantages of working in a seasonal industry like weddings is that you do get quiet periods. Times where you can take a breath, catch up and get yourself fit and ready for the next season. One thing you should definitely schedule every year is an end of season website review and refresh. … Read more
It’s such a little word, but one that causes so much stress for wedding business owners. No To be really successful in the wedding industry you have to be a people pleaser. After all, we’re supposed to be helping couples achieve their dream day. But that desire to please, to go the extra mile and … Read more
I’m pretty good at planning and organising, but I must admit the thought of writing a marketing plan does not fill me with excitement. But I do one every year (and have done since I became self-employed in 2002) because I know just how important it is. 5 reasons you need a marketing plan 1. … Read more
I first came across Debbie Gillespie when judging the North of England wedding awards. Her customers absolutely rave about her and her fabulous cakes (if you have never tried her chocolate cake you have never lived according to one bride). So I’m delighted that Debbie has agreed to share her business story. She tells us … Read more
If you’ve been around as long as me, you’ve probably seen quite a few social media platforms come and go (Bebo anyone?). Today all the buzz seems to be around Snapchat. So inevitably, businesses are looking at ways they can use it as a marketing tool. For those who haven’t yet discovered it, check out … Read more
Pop-ups seem to be everywhere these days. You can’t go onto a website without a little box bouncing up in your face asking you to sign up for something. It used to be mostly blogs that used them but I’ve seen a worrying trend among wedding business websites to welcome you with a pop-up and … Read more
