Lisa Johnson is the co-owner of wedding planners Carmela Weddings and also owns Just Own This – a coaching company helping women create their own businesses that they love. She tells us how really focusing on her ideal clients has transformed her business and shares her top tips for anyone starting out in the wedding … Read more
Social Media has made a massive difference to marketing for small businesses. And many successful businesses have been built on the back of social media. But one of the biggest mistakes I see people make is to treat social media as their primary sales channel. You’ve probably seen them. The endless promotional posts. The constant … Read more
Claire Ady is a wedding planner with an enviable niche – she plans weddings in Central Park, New York! Her clients come from all over the world so communication is vital. Here she shares her top tips for effective and efficient communication. Over to Claire: In January of 2011 I moved from my home in … Read more
I’m delighted to welcome back Kellie Daab of iDo Collective with some more great tips for organising your wedding business – and a special freebie for you. Over to Kellie…….. But first let me take a selfie! Oh, and then I’m going to upload it to Google Drive, post it on social media, email it … Read more
Do have a strategy for reviews within your wedding business? No? You should do. Reviews are an increasingly important part of online life and can have a big impact on your business success. They can affect your visibility online and they certainly influence couples when they come to book their wedding suppliers. Where to get … Read more
Your website is one of your most important marketing tools. Whether your clients find you via Google, Social Media or Wedding Fairs at some point they will visit your website. It’s got to attract the right customers – and get them to make a booking. Look Good First impressions count – a lot. Your website … Read more
In the first in a new series, wedding business owners tell us how they got into the wedding industry. I’m starting with my own story……. It’s fair to say that I fell in love with flowers first, not the wedding industry. My parents were solid public servants (civil servant and teacher). There’s absolutely no entrepreneurship … Read more
Beth Cote from B.designs Paper runs an Etsy business specializing in wedding stationery. She sells both printed and DIY pdf files. Here she shares some of the lessons she has learned over the years. Over to Beth…… I have run our store for about seven years now and have seen a lot of changes and … Read more
When it comes to starting a wedding business most of us have bucketloads of passion, creativity and energy – but not much hard cash. Welcome to small business bootstrapping! What is bootstrapping? It’s a term used to describe starting a business with limited funds and certainly no outside investment. Basically, it’s all about being thrifty … Read more
This is a transcript of a Live Question & Answer session. You can view the recording in our Facebook group, The Wedding Business Success Hub A few years ago nobody had ever heard of styled wedding shoots. Now they have become an important part of marketing for many wedding professionals. So what exactly are they, … Read more
