However brilliant you and your products are, at some time every business owner will be faced with an email from an unhappy customer. There’s that sinking feeling you get when you open a ranting email – often made worse for a wedding business with the emotions involved (“You ruined my day…….”). Try these top tips … Read more
In the latest in our regular series profiling wedding businesses features One Life Ceremonies from Yorkshire, UK. As well as weddings Laurra & Maria also arrange funerals, naming ceremonies and vow renewals. Read how they came to start their business and how social media has been key to growing their business. What does your business do? One Life … Read more
Partnership Marketing begins with a cocktail napkin. More specifically, the one I used to grab from a Hotel lounge while meeting with prospective brides to book said Hotel. Every conversation starts the same- Hello. Congratulations on your engagement. What are you looking for in a wedding reception venue? Then, the inevitable question- Have you booked … Read more
Thinking about attending wedding fairs to promote your wedding business? Before you book your stand and start planning your booth, use this calculator to work out the volume of business you need to attract to make it worthwhile. To use the Wedding Fair Return on Investment calculator, simply download the excel spreadsheet and enter your … Read more
This cake by Kara of A Cake to Remember in Richmond VA made me smile this week: The groom is apparently famous for crocheted pants! To read the full story and find out how Kara made the cake (and how long it took) check out her blog here.
You’ve got the ideas, the talent and the enthusiasm, but before you jump right in make sure you are well prepared. For those thinking of starting a new business one of the most common phrases heard is “Do your homework”. Sound advice, but what exactly does it mean? Follow our market research guide to give … Read more
These days a great looking website is a must for any business and a wedding business is no exception. Today’s brides and grooms are extremely internet savvy and do much of their wedding planning online. Have you had a critical look at your site recently? Is it looking a bit tired or outdated? Here are 5 … Read more
The last couple of years have been tough for many small businesses. While working all hours and pouring over your cashflow, margins and marketing plans has made you one of the survivors, you are probably feeling in need of a boost to find the enthusiasm and creativity that made you start out in the first … Read more
It’s a common saying that more businesses fail due to lack of cash than lack of profit. With the banks toughening up their lending criteria these days, credit is harder to access so managing your cash is even more important. The seasonality of much of the wedding industry makes this an even greater challenge, so make … Read more
I’m always in awe of the skill of wedding cake makers so this fantastic creation by Michael Burns of Special Days Cakes for his own wedding really caught my eye. With Half a ton of mixed fruit, 20 kilos of marzipan, 3,000 eggs and 20 bottles of rum, it’s Britain’s biggest wedding cake. Congratulations, Michael.
