There’s lots you can do to promote your business online without it costing anything except your time. But time is also a precious resource and you need to spend it as wisely as you do your cash, so it’s always worth considering paid advertising options too. Here’s an overview of the main options: Paid Search. … Read more
For our latest featured business, we talked to Sushma Windsor of Lettuce Flowers – a florist with a difference! 1. What does your business do? Lettuce Flowers provides living floral displays for events, weddings and gifts, as an alternative to imported cut flowers. The aromatic flower arrangements are designed using seasonal edible plants – flowers, … Read more
Just about every wedding professional I know has a “daft request” story. There’s the unrealistic timescales. Couples who expect to be able to order a multi-tiered cake with just a few days notice. Or who ask a top rated videographer to film their wedding next weekend. And my favourite – the groom to be who … Read more
Twitter is for much more than blasting out your sales message to brides – it’s a valuable networking tool for anyone in the wedding industry. You can use it to build relationships with other suppliers, find opportunities (photo shoots, guest blogging, last minute bookings) and keep up to date with industry news. Here’s 3 ways … Read more
We’d like to make Wedding Business Success as relevant and useful to our readers as possible. So we’re asking for your help to let us know your main challenges and the subjects you’d like us to write about. Please select the 3 topics you’d most like to see covered in this blog [polldaddy poll=7033020] Many … Read more
Copying designs, stealing images and other intellectual property infringements are rife across the creative industries and wedding businesses are no exception. It’s so annoying to see your designs ripped off, photographs passed off as the work of others and/or used on blogs without credit. When you’ve been a victim it’s easy to rush off an … Read more
Setting your prices is often the most tricky aspect of setting up a wedding business. Start too low and you will be very busy for very little reward. Too high and it will be hard to attract any clients. Either way you will struggle to build a viable business. At the most basic level, there … Read more
Having taken a few months off from the wedding industry recently, it’s fascinating to see what’s new, what’s changed – and what hasn’t. It got me looking further back to all the changes I’ve seen over the years, which of the “latest trends” stayed the distance and which sunk quickly without a trace. The experts … Read more
It’s taken a while, but we have finally transferred Wedding Business Success to it’s new home. Over the last few months we have had various technical issues, including being hacked several times, so we have had to completely revamp the site and transfer all the articles (over 100). It’s now based in WordPress, instead of … Read more
There isn’t a wedding professional I’ve spoken to that wouldn’t like to have better rankings in Google. We all realize that the best possible time for brides and grooms to find you is when they are actively looking in search engines. It’s when they are in a true buying frame of mind and most likely … Read more