Have you checked your wedding business website on your mobile? With worldwide use of smartphones growing rapidly, mobile internet is something you can’t afford to ignore. I’m a recent convert to smartphones and I’m seriously impressed by the browsing capability on my Samsung Gallaxy S2. Figures say I’m not alone and more and more of … Read more
Our latest featured wedding business owner is Sonia of Gioia Mia who makes gorgeous jewellery and accessories (such as tiaras, headbands, combs and pins) from her studio in Scotland. 1. Tell us about your work Almost all of my work is bespoke and for the bridal industry, although I am working on a ready-to-wear collection. … Read more
In this final article in our 4 part series on email marketing for your wedding business we look at the tools and techniques to use to run a successful campaign. Which software to use? To manage and send your email newsletters you should use a proper email marketing provider, not your regular email client. If … Read more
In the wedding industry it’s vital to keep up to date with trends and to keep one eye on the future. While all things vintage may be hot right now, you can be certain that in a couple of years, it will be something different. Make sure that you are not left behind and that … Read more
Bootstrapping – carrying out activities with minimum resources – is all too familiar to most small business and wedding start ups. Guest author Oli Wood of Wedding Tales talks about the productivity tools he has used to get his new business up and running. “Since founding www.weddingtales.co.uk in January we’ve made use of a whole … Read more
This month’s featured wedding business is Creatiques Couture, an award winning bridal retail store in Southsea, UK, owned by Robert and Andrew Pearce. Andrew talks to us about how the business has developed from home-based startup to becoming Wedding Ideas Retailer of the Year in 2011. When did you start? We started creatiques 23 years … Read more
Sending out regular emails to your subscribers is a great way to keep your name in their minds. It’s particularly useful if you also offer non-wedding products and services e.g. family portraits, birthday cakes, flowers. Say something interesting Make your emails informative by writing something which will interest your readers. They should not just be … Read more
You’re a skilled baker and love all things sugar and chocolate. You’re the person friends and family call on when they need a birthday or celebration cake, so could you expand into wedding cake making and build a business from your talent? Things to consider: You must understand and conform to local hygiene regulations. Unless … Read more
Do you make it easy to buy from you? So many wedding industry people are wonderfully creative but are not natural sales people. Most of us feel uncomfortable with pushy selling techniques, and they just won’t work for long with brides. But there are things you can do to make it easy for customers to … Read more
We love featuring real wedding business stories and this month we spoke to Amanda Ardley who runs Ardley Weddings & Events based in London, UK. 1. What does your business do? Ardley Weddings & Events Ltd are wedding planners, dedicated to our clients to ensure they have the wedding of their dreams, without the … Read more
