When it comes to selecting wedding suppliers, couples are not just buying a product or service – they are choosing the people too. And that’s why the About page on your website is one of the most important. A great About Me/Us page lets people get to know you, like you and want you to … Read more
If you are active on social media these days you are going to be spending a lot of time on images. Gone are the days when you could blast out a 140 character tweet and leave it at that! 10 years ago when I was running the Wedding Crafter, I spent hours struggling with Photoshop. … Read more
Instagram has become one of the most popular social networks for wedding businesses. The very visual nature of the platform makes it perfect for those with gorgeousness to capture and share! And if you’re already using Instagram you’ll be aware that you can now advertise there too – you’re bound to have seen promoted content … Read more
Self care when running your own business is important – critical even. If employers have a duty of care to their staff, who takes care of the ‘solopreneur’? I come across a lot of business owners who set up in business to enjoy the freedom of ‘not having a boss’ but then become their own … Read more
Here in the UK it’s been a momentous couple of weeks with the referendum on EU membership resulting in an unexpected victory for the Leave campaign. So unexpected that it’s clear the government had no plans for what would happen next. The prime minister is stepping down, the opposition are in a state of disarray … Read more
Christina Barker set up Chantilly Rose Weddings & Events after a relocation and a chance meeting with a Facebook contact. Here she shares what she’s learnt in her first year as a wedding planner – a business that many dream of but which is difficult to establish. Over to Christina….. What were you doing before? … Read more
Many wedding businesses operate successfully for years without staff – and prefer to keep it that way. But you will always be limited by your own time so at some point, if you want to grow, you will need people working for you. And for some, like bridal boutiques, venues and caterers, building a strong … Read more
Your website will be one of the most important assets for your wedding business. Whether you choose to promote your business mainly online through Google and Social Media or offline via wedding fairs and networking, at some point your potential customers will want to check out your website. So it’s vital that you make the … Read more
Facebook is a massive entity – the 2nd most visited website worldwide, and by far the largest of the social networks with almost 1.6 billion monthly active users. For couples, it often forms a major part of their wedding planning and for businesses it represents a massive opportunity. But many wedding businesses struggle to use … Read more
Susie Bernhardt Phillips creates amazing flowers from paper. She tells us how she started almost by accident and how social media and collaborations have helped her build a successful business. What does your business do? Tissue Blossoms makes bespoke paper flowers that are statement pieces which are unique to the individual customer. Our paper flowers … Read more
