As a wedding planner, your clients are not just the individuals who finance your business operations but also an integral part of your business family. You will often find yourself emotionally invested in their success, laughing with them, celebrating with them, and digging deep into the details to ensure their dream wedding comes to life. … Read more
Intro It’s hard to believe hashtags have only been around since 2010 – they’ve become such an integral part of our lives on social media. Today they are a key element of your social media strategy and getting them right is important for any small business. So here’s our guide to hashtags for your wedding … Read more
Social Media has made a massive difference to marketing for small businesses. And many successful businesses have been built on the back of social media. But one of the biggest mistakes I see people make is to treat social media as their primary sales channel. You’ve probably seen them. The endless promotional posts. The constant … Read more
With Facebook organic page reach at an all-time low, many savvy wedding business owners are turning to Facebook groups as a way to promote their business. Here’s our beginners guide to Facebook groups and how to get the most from them. The Basics Groups are basically online communities based around a particular interest or activity. … Read more
Whether you’re new in business and have just set up your Facebook page – or you’ve been neglecting yours for a while – gaining page followers is an important part of any Facebook marketing strategy. It doesn’t matter how great your content is – if you only have a handful of followers (and one is … Read more
We’re always being told that it’s important to incorporate video into our marketing. That today’s couples (the millennials everyone keeps talking about) are much more likely to respond to visuals and audio rather than text. But video can be daunting for the small business owner. Professional video means hiring in experts that are beyond the … Read more
When you’re running a small business social media is everywhere. And there’s no shortage of advice across the internet – all those experts telling you that you MUST be on Facebook, Twitter, Instagram or whatever their favourite happens to be. Not to mention those success stories telling how a business was built from nothing just … Read more
If you’ve been around as long as me, you’ve probably seen quite a few social media platforms come and go (Bebo anyone?). Today all the buzz seems to be around Snapchat. So inevitably, businesses are looking at ways they can use it as a marketing tool. For those who haven’t yet discovered it, check out … Read more
If you are active on social media these days you are going to be spending a lot of time on images. Gone are the days when you could blast out a 140 character tweet and leave it at that! 10 years ago when I was running the Wedding Crafter, I spent hours struggling with Photoshop. … Read more
Instagram has become one of the most popular social networks for wedding businesses. The very visual nature of the platform makes it perfect for those with gorgeousness to capture and share! And if you’re already using Instagram you’ll be aware that you can now advertise there too – you’re bound to have seen promoted content … Read more
