11 Top tips for a successful product launch

Whatever type of wedding business you run – bridal boutique, florist, stationery, accessories – you want to keep your product range fresh and up-to-date. After all, generating additional revenue and keeping up with trends is all part of your growth strategy. And the wedding industry is simply crying out for your new product line, even … Read more

Online – the modern way to network

In the 3rd and final article in our series on networking for wedding businesses, we bring networking right up to date and look at online networking. Social platforms like Twitter, Facebook and LinkedIn are all excellent networking tools. What’s more they are free, you can fit them around your other commitments and there’s no need … Read more

Informal Networking – 5 Ways to build your contacts

Informal networking for wedding professionals

In a previous article we talked about the benefits of networking for wedding professionals and how to make the most of networking meetings and events. But networking doesn’t have to mean going to meetings – there are lots of ways you can network informally. Here are 5 ways to grow your contact list and get … Read more

Are you a Social Media Dabbler?

When it comes to marketing your wedding business with social media there are so many options. And it changes constantly – the established players adding new features, new platforms emerging. The add in all the “gurus” dispensing advice and telling you “You must be on……..” (fill in the blank with Facebook/Twitter/Instagram or whatever the latest … Read more

Networking Meetings – 9 top tips for wedding pros

Networking. Does that word conjure up thoughts of scary business people in power suits? “Working the room” as they go from person to person telling everyone how great they are? Forget that. Networking is just meeting people. And done well, it’s one of the most powerful ways to build a successful wedding business. Why is … Read more

The Ultimate Guide to getting featured on Wedding Blogs

Get your business featured on wedding blogs

For many brides and grooms, Wedding Blogs are where they start planning their big day. For wedding businesses they represent an opportunity to showcase their products and services. And it’s not just the exposure – getting links to your website from blogs helps your search optimisation too. There are lots of benefits, but it’s not … Read more

Your wedding business brand (and do you know what it is?)

When we talk about “Brands” we tend to think about the famous names – Coca-Cola, Apple, Rolex. But even the smallest business has a brand – even if many of them are unaware of it! This definition of brand is from the Tronvig Group and I think it works well for small businesses: “what sticks … Read more

Social Media Automation – Help or Hazard?

Should you automate your social media? Nothing polarises social media “gurus” more than the topic of automation. On the one hand there are the purists who believe automation is the root of all evil – all posts should be done by a real person in real time. On the other there are the marketers who … Read more

Setting a Marketing Budget for your Wedding Business

How much should you spend on Marketing? It’s the question that’s asked so often. And one that’s very hard to answer. For any kind of business to succeed, you have to let people know you exist. Which means marketing. Marketing should be regarded as an investment rather than a cost. In the long term the … Read more

Do you understand your ideal bride?

Do you know who buys your wedding product or service? And I mean really know them – it’s not enough to just say any bride and groom living within a 25 mile radius of where you live. Understanding your ideal customer is so important because it underpins everything you do in your marketing. Unless you … Read more