Do you know who buys your wedding product or service? And I mean really know them – it’s not enough to just say any bride and groom living within a 25 mile radius of where you live. Understanding your ideal customer is so important because it underpins everything you do in your marketing. Unless you … Read more
Last week my friend Rachael managed to get herself onto national Radio (The Jeremy Vine show on BBC Radio 2). Not only did she give out some great advice, she established herself as someone who really knows what she’s talking about and got a great plug for her business (she trains small businesses in credit … Read more
Just when you thought you’d gotten on top of social media, along comes a new kid on the block to distract/overwhelm you. Instagram is the latest social media craze to get marketing people buzzing with it’s potential. But do you really need to be on Instagram and will it benefit your wedding business? Well, Instagram … Read more
Are you spending too much time on the marketing that’s easy rather than the marketing that’s effective? My first wedding business was a bouquet preservation franchise. It was also my first business after a career in corporate IT – quite a change! My marketing consisted of 3 things – advertising in Yellow Pages (who remembers … Read more
In the early days of this blog (2009) I wrote this in-depth series of articles on magazine advertising. It’s still the most read post on the blog and the one that brings most new visitors from Google. But is wedding magazine advertising still relevant in this age of Blogs, Facebook and Instagram? How have things … Read more
A small or zero budget doesn’t mean you can’t market your wedding business. Here are some ideas that will help you raise your profile without breaking the bank. Grab some business cards and samples of your work and go introduce yourself to other local wedding suppliers. Organise a networking event for other wedding suppliers in … Read more
Let’s face it, writing a blog is hard work. Especially when you’ve got a business to run. Many small business owners start off writing a blog (because they’ve been told they should) but give up when they get busy or run out of things to say. And with so many blog articles and websites out … Read more
With the start of a new year, there’s lots of talk about goal setting and plans. But those dreams won’t become reality unless you take action. So start your New Year by getting those actions embedded in your daily routine so that they become a habit. 1. Do something every day If you wait until … Read more
I’m a big fan of Twitter for business. It’s helped me get clients, lets me stay in touch with people I’ve met while networking and enabled me to connect with people I’d like to do business with. And there’s always someone around for a chat while I’m having a coffee break. It’s like a water … Read more
Marketing people used to talk endlessly about your USP – Unique Selling Point (or Unique Selling Proposition). It’s a term that’s gone out a fashion a little bit these days – trying to define what’s truly unique about your product or service is tricky. But the principle behind the phrase is still important – you … Read more
