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Starting a wedding business from home

Many wedding businesses are very suitable to run from home. With low overheads and the flexibility to work around family and other commitments it’s often a sensible choice, particularly when starting out. As an added plus, couples appreciate being able to make evening or weekend appointments with suppliers and this can be much easier to manage … Read more

Maximise the potential of the credit crunch

If you follow the media, you would be forgiven for thinking that it’s all doom and gloom and the credit crunch means small businesses may as well give up now! The reality is that many wedding businesses are thriving and the current economic situation represents a real opportunity. Although unemployment is rising, many people have more … Read more

Have you ever done a shrek themed wedding?

We’ve probably all come across wedding themes that struck us as a little bit different, but maybe not as original as this couple who decided to get married dressed as Shrek and Princess Fiona. However, the bride couldn’t persuade her teenage son to dress up as the Donkey!

Time for a Spring Clean?

Do you get frustrated when you are stuck behind a queue of traffic?  Do you get impatient when you are waiting for your luggage to appear on the airport carousel?  Obstacles that get in your way can drive you mad; you can’t get to your meeting until the queue has cleared; and you can’t get … Read more

How to improve the wedding industry’s reputation

Go onto any wedding forum and you will find lots of rants from brides-to-be about the wedding industry – poor service, rude staff, cancelled bookings and, of course, the number one favourite – cost. Is our industry really that bad? The high profile demise of Wrap-it last year plus stories like this don’t help. Equally, … Read more

Groomzilla

Oh No! If we thought we had enough problems with Bridezillas, according to this article, its now the men we have to worry about. Have you noticed more grooms taking an active role in the wedding planning? Contact us and share your favourite Groomzilla story.

Working in the Wedding Industry

Latest figures show there were just over 230,000 weddings in the UK in 2007 with brides spending on average around £15,000 (depending on which survey you read!). That’s a lot of money and there are plenty of businesses to help couples spend it. A very unscientific browse through www.yell.com gives 36,000 businesses listed under wedding … Read more

Taking on your first employee

Going from working by and for yourself to employing staff is a big step,  but often a necessary one if you are going to build a sustainable business. Some wedding businesses can manage perfectly well with just a single person plus a little help from family and friends. For others outside help will be needed … Read more

Top 5 Must-do actions before you advertise

Its easy to spend a fortune on advertising and there are plenty of magazines, websites and fairs eager to take your cash. With a little preparation in these 5 areas you can avoid costly mistakes: Decide who is your ideal customer Work out your target acquisition cost Have a method for asking and recording how … Read more