There’s lots you can do to promote your business online without it costing anything except your time. But time is also a precious resource and you need to spend it as wisely as you do your cash, so it’s always worth considering paid advertising options too. Here’s an overview of the main options: Paid Search. … Read more
Twitter is for much more than blasting out your sales message to brides – it’s a valuable networking tool for anyone in the wedding industry. You can use it to build relationships with other suppliers, find opportunities (photo shoots, guest blogging, last minute bookings) and keep up to date with industry news. Here’s 3 ways … Read more
There isn’t a wedding professional I’ve spoken to that wouldn’t like to have better rankings in Google. We all realize that the best possible time for brides and grooms to find you is when they are actively looking in search engines. It’s when they are in a true buying frame of mind and most likely … Read more
The world of weddings is usually a friendly place. Most of the suppliers are small business owners who are very happy to make recommendations to brides. The photographer may well recommend a limousine company or the dressmaker will recommend a florist etc. Wedding planners also tend to have a trusted team of suppliers who they … Read more
For 7 years I ran a wedding ecommerce business, The Wedding Crafter, starting it in my back bedroom and building it up before selling in April 2011. Key to its success were high ranking on Google searches. We were number one on Google for several of our target generic key phrases such as “Make wedding … Read more
We’ve written about magazine advertising in the past, but what about the latest advertising trend – blog sponsorship. What is it, Does it work and should you be including it in your marketing? What it is: Basically, blog sponsorship is online advertising – your advert is placed on the blog and readers can click through … Read more
Anyone who writes a blog for their wedding business knows that sinking feeling when a new blog post is due but you can’t think of anything to say. So here are 10 tips for beating bloggers block. 5 ideas for managing your blog writing to avoid last minute panic and 5 short term fixes when … Read more
In this final article in our 4 part series on email marketing for your wedding business we look at the tools and techniques to use to run a successful campaign. Which software to use? To manage and send your email newsletters you should use a proper email marketing provider, not your regular email client. If … Read more
Sending out regular emails to your subscribers is a great way to keep your name in their minds. It’s particularly useful if you also offer non-wedding products and services e.g. family portraits, birthday cakes, flowers. Say something interesting Make your emails informative by writing something which will interest your readers. They should not just be … Read more
In the first part of our series on email marketing we covered the basics. In Part 2 we look at following up your prospects – such as the people you meet at wedding fairs and who enquire through your website – and keeping in touch with your booked clients. Email is a low cost and … Read more