How to win at Wedding Awards (even if you don’t come first)

I’ve just completed my 4th year as Head Judge of the North of England Wedding Awards. And while judging is hard work, it’s also incredibly rewarding reading all the glowing testimonials the finalists have received from their couples. Awards don’t always get a good press (although it’s usually the people who didn’t win making the … Read more

11 Top tips for a successful product launch

Whatever type of wedding business you run – bridal boutique, florist, stationery, accessories – you want to keep your product range fresh and up-to-date. After all, generating additional revenue and keeping up with trends is all part of your growth strategy. And the wedding industry is simply crying out for your new product line, even … Read more

Radio: How to grasp an opportunity for free promotion

Free PR with radio

Last week my friend Rachael managed to get herself onto national Radio (The Jeremy Vine show on BBC Radio 2). Not only did she give out some great advice, she established herself as someone who really knows what she’s talking about and got a great plug for her business (she trains small businesses in credit … Read more

No cost wedding marketing ideas

Just because your marketing budget is down to zero doesn’t mean you have to stop promoting your business. Marketing is an investment – the more you put in the more you (should) get out – and money is not the only thing you can invest. Here are 8 ideas that will cost you almost nothing in … Read more