Remarketing (or Retargeting) is one of the latest buzzwords around online marketing. But what exactly is it – and is it relevant for your wedding business? Even if you haven’t heard about remarketing, you’ll certainly have seen it in action. Noticed how some businesses seem to follow you all everywhere you go on the internet? … Read more
You’ve probably seen the adverts from Google about Adwords and how it’s a good way to get more business. Often with a promotional code giving you free advertising to get you started. So is Adwords a good idea for wedding businesses? Here’s our beginners guide with tops tips and some pitfalls to look out for. … Read more
There’s lots you can do to promote your business online without it costing anything except your time. But time is also a precious resource and you need to spend it as wisely as you do your cash, so it’s always worth considering paid advertising options too. Here’s an overview of the main options: Paid Search. … Read more
For those of you who don’t know, Google AdWords is Google’s Pay-per-click (PPC) advertising business. When you do a Google search, it is the links that appear in the yellow box at the top of the page and down the right hand column. You pay Google to put your advert in for specific searches, but … Read more
