Online – the modern way to network

In the 3rd and final article in our series on networking for wedding businesses, we bring networking right up to date and look at online networking. Social platforms like Twitter, Facebook and LinkedIn are all excellent networking tools. What’s more they are free, you can fit them around your other commitments and there’s no need … Read more

Informal Networking – 5 Ways to build your contacts

Informal networking for wedding professionals

In a previous article we talked about the benefits of networking for wedding professionals and how to make the most of networking meetings and events. But networking doesn’t have to mean going to meetings – there are lots of ways you can network informally. Here are 5 ways to grow your contact list and get … Read more

Networking Meetings – 9 top tips for wedding pros

Networking. Does that word conjure up thoughts of scary business people in power suits? “Working the room” as they go from person to person telling everyone how great they are? Forget that. Networking is just meeting people. And done well, it’s one of the most powerful ways to build a successful wedding business. Why is … Read more

Building your wedding business through networking

Wedding photographer Nikki Bowling has built her business through networking. Here she shares her story and her top tips for success. I set up my business in 2001. After a few months of trying to make new contacts, one phone call out of the blue changed everything! It was from a financial advisor (who I … Read more

Working together to increase profits

The world of weddings is usually a friendly place. Most of the suppliers are small business owners who are very happy to make recommendations to brides. The photographer may well recommend a limousine company or the dressmaker will recommend a florist etc. Wedding planners also tend to have a trusted team of suppliers who they … Read more

Partnership Marketing: from Cocktail Napkin to Sale

Partnership Marketing begins with a cocktail napkin. More specifically, the one I used to grab from a Hotel lounge while meeting with prospective brides to book said Hotel. Every conversation starts the same- Hello. Congratulations on your engagement. What are you looking for in a wedding reception venue? Then, the inevitable question- Have you booked … Read more

No cost wedding marketing ideas

Just because your marketing budget is down to zero doesn’t mean you have to stop promoting your business. Marketing is an investment – the more you put in the more you (should) get out – and money is not the only thing you can invest. Here are 8 ideas that will cost you almost nothing in … Read more