Just about every year I read something about the demise of wedding fairs and whether they are still worthwhile for suppliers in this age of social media. But don’t write off wedding fairs just yet. Used well they can be one of your most effective marketing options. Here’s how to get the most from wedding … Read more
I have to admit it’s been a while since I went to a wedding fair. But with one of the North West of England’s biggest events taking place practically on my doorstep at Event City in Manchester, it was definitely too good to miss. Having grabbed my press pass, I took the opportunity to have … Read more
If you are exhibiting at any wedding fairs (or bridal shows) this autumn, you will want to make it worthwhile. Wedding Fairs will probably be your largest source of new leads. Not only do you need to wow them on the day, but you need to follow up the leads afterwards, otherwise you will have … Read more
Wedding Fayres (or bridal shows) can be a terrific way to promote your business. It’s the ultimate targeted marketing. But they can also turn into an expensive flop. Jacqueline Sankey of DIY stationery specialist Fuchsia Fairy tells her story of trial and error before finding her way to make wedding fayres (or fairs) a success. … Read more
Thinking about attending wedding fairs to promote your wedding business? Before you book your stand and start planning your booth, use this calculator to work out the volume of business you need to attract to make it worthwhile. To use the Wedding Fair Return on Investment calculator, simply download the excel spreadsheet and enter your … Read more
