Mood Boards are a great tool for wedding suppliers and brides. Whether you want to put something together to show your clients, for a blog post, or just to help get those creative juices flowing, having your ideas together in one space gives instant clarity and inspiration. These days there’s no need to spend hours … Read more
If you are active on social media these days you are going to be spending a lot of time on images. Gone are the days when you could blast out a 140 character tweet and leave it at that! 10 years ago when I was running the Wedding Crafter, I spent hours struggling with Photoshop. … Read more
Cloud based computing – where software and applications are available over the Internet – has transformed business. And for small businesses the benefits are massive. Now the smallest enterprise can access the same computing tools that were previously only affordable by large companies. From accounting to graphics. Social media management to time sheets. The chances … Read more
Are you losing customers because it’s hard to contact you? Attracting prospects for your wedding business is hard enough, so it’s vital that when people want to get in touch, they can contact you quickly and easily. If they can’t, they’ll simply move on to the next supplier. While many brides will email, some will … Read more
A great website is just about your most important marketing tool. Whatever marketing activities you are using, at some point most of your clients and contacts will visit – and will judge you on – your website. It’s your online brochure, it’s the place to showcase your skills and it’s the key tool around which … Read more
Have you checked your wedding business website on your mobile? With worldwide use of smartphones growing rapidly, mobile internet is something you can’t afford to ignore. I’m a recent convert to smartphones and I’m seriously impressed by the browsing capability on my Samsung Gallaxy S2. Figures say I’m not alone and more and more of … Read more
Bootstrapping – carrying out activities with minimum resources – is all too familiar to most small business and wedding start ups. Guest author Oli Wood of Wedding Tales talks about the productivity tools he has used to get his new business up and running. “Since founding www.weddingtales.co.uk in January we’ve made use of a whole … Read more
