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Reviews – too important to leave to chance

Do have a strategy for reviews within your wedding business? No? You should do. Reviews are an increasingly important part of online life and can have a big impact on your business success. They can affect your visibility online and they certainly influence couples when they come to book their wedding suppliers. Where to get … Read more

Why should brides buy from you?

Marketing people used to talk endlessly about your USP – Unique Selling Point (or Unique Selling Proposition). It’s a term that’s gone out a fashion a little bit these days – trying to define what’s truly unique about your product or service is tricky. But the principle behind the phrase is still important – you … Read more

Dealing with unreasonable requests from brides

How to deal with unreasonable brides

Just about every wedding professional I know has a “daft request” story. There’s the unrealistic timescales. Couples who expect to be able to order a multi-tiered cake with just a few days notice. Or who ask a top rated videographer to film their wedding next weekend. And my favourite – the groom to be who … Read more

Customer Service via Social Media

As social media becomes a big part of our online marketing it’s very easy to get caught up in building fans and followers but are you offering customer service via social networks? For a wedding business, in an industry where reputation counts for so much, it’s essential that you don’t see social media as one-way … Read more

Handling problem emails

However brilliant you and your products are, at some time every business owner will be faced with an email from an unhappy customer. There’s that sinking feeling you get when you open a ranting email – often made worse for a wedding business with the emotions involved (“You ruined my day…….”). Try these top tips … Read more

Tricky Bridal Clients – and how to deal with them

We’ve all come across them – the brides to be who think that when they hire your services you become their servant – dedicated entirely to meeting their every demand. The girl who orders personalised stationery, changes her mind after delivery and insists she is entitled to a full refund. The bride who thinks nothing … Read more

How to improve the wedding industry’s reputation

Go onto any wedding forum and you will find lots of rants from brides-to-be about the wedding industry – poor service, rude staff, cancelled bookings and, of course, the number one favourite – cost. Is our industry really that bad? The high profile demise of Wrap-it last year plus stories like this don’t help. Equally, … Read more