Can you do your own wedding business SEO?

I love SEO – for me it’s the perfect combination of creative and analytical. Generating ideas for great content and backing that up with technical tweaks. And best of all – it works! It’s perfectly possible to do it yourself. When I ran The Wedding Crafter I achieved high Google rankings without ever bringing in … Read more

Getting found on Etsy – SEO tips for wedding businesses

Selling wedding stationery on Etsy

Beth Cote from B.designs Paper runs an Etsy business specializing in wedding stationery. She sells both printed and DIY pdf files. Here she shares some of the lessons she has learned over the years.  Over to Beth…… I have run our store for about seven years now and have seen a lot of changes and … Read more

SEO for your Wedding Business Part 4 – Action

Action plan for wedding business SEO

In the first 3 articles in our series about SEO for your wedding business we looked at the different elements and all the things you need to do to improve the number of enquiries you get through Google. In the last part of our series, we’re going to look at HOW to tackle SEO and … Read more

SEO for your wedding business Part 3 – Authority

Link building for wedding website SEO

In this 3rd part of our series on SEO for your wedding business we’re going to look at the things you need to do to increase your website authority. In Part 2 we looked at making your website relevant. Website authority is all about getting Google to recognize your site as a good place to … Read more

SEO for your wedding business Part 2: Your Website

website optimisation for wedding businesses

In this second part of our series on search optimisation, we are going to look at your website and the things you can do to make sure Google thinks your website is relevant when your prospective customers search. Page relevance is a key factor in search rankings, so if someone is searching for a gluten … Read more

SEO for your wedding business Part 1: Keywords

Wedding business seo keywords

Are you ready to get more business from search engines? In an earlier article we took a high level look at getting your wedding business found on Google and search optimisation (or SEO). In this multi-part series, we’re going to take you through the steps of how to improve your search ranking, starting with choosing … Read more

Why blogging is important – and 7 tips for success

Let’s face it, writing a blog is hard work. Especially when you’ve got a business to run. Many small business owners start off writing a blog (because they’ve been told they should) but give up when they get busy or run out of things to say. And with so many blog articles and websites out … Read more

Getting found on Google – a rough guide to search

Bride to be searching for wedding websites on Google

Blogs, social media, magazines, wedding fairs – there are so many ways to get your business in front of brides to be. But for many brides, the first place they are going to look is on Google. Whether they want bespoke vintage style stationery in Boston or cheap chair covers in London, they can type … Read more

How to Know If SEO Is Right For Your Wedding Business

There isn’t a wedding professional I’ve spoken to that wouldn’t like to have better rankings in Google. We all realize that the best possible time for brides and grooms to find you is when they are actively looking in search engines. It’s when they are in a true buying frame of mind and most likely … Read more

Getting a wedding business to No1 on Google

no 1 on google

For 7 years I ran a wedding ecommerce business, The Wedding Crafter, starting it in my back bedroom and building it up before selling in April 2011. Key to its success were high ranking on Google searches. We were number one on Google for several of our target generic key phrases such as “Make wedding … Read more