Determining the Price for Your Wedding Planning Services in 2023

As a proficient wedding planner, one of the critical decisions you’ll need to make is how to price your services adequately. This decision can significantly impact your business and your clients’ satisfaction. This comprehensive guide will explore the different pricing models that you can adopt, the factors to consider, and how to evade common pricing … Read more

How to Attract the Perfect Clients for Your Wedding Planning Business

As a wedding planner, your clients are not just the individuals who finance your business operations but also an integral part of your business family. You will often find yourself emotionally invested in their success, laughing with them, celebrating with them, and digging deep into the details to ensure their dream wedding comes to life. … Read more

The Ultimate Guide to Building Effective Partnerships with Wedding Venues

In the realm of wedding planning, fostering strategic partnerships with wedding venues can significantly propel your business to new heights. Whether you’re a seasoned veteran or a newcomer in the industry, forming alliances with venues can provide you with invaluable credibility and a steady stream of client referrals. An Overview In the wedding planning industry, … Read more

The (non) Death of Wedding Fairs

Just about every year I read something about the demise of wedding fairs and whether they are still worthwhile for suppliers in this age of social media. But don’t write off wedding fairs just yet. Used well they can be one of your most effective marketing options. Here’s how to get the most from wedding … Read more

Marketing not working? Try this 7 step marketing audit

Marketing your wedding business can be frustrating. Putting in lots of effort but just not getting results. It’s especially disheartening when you see other business owners claiming to be booked solid all year through Facebook/Instagram/Networking. Especially if you are trying the same things and getting nowhere. Firstly, remember that what you see on social media … Read more

5 Reasons Couples are not buying from You

You’re talented, you offer a great product or service and you’re putting loads of effort into marketing your wedding business. But nobody is buying. The phone is silent and your email inbox is all spam and no enquiries. It’s so demoralizing when you’ve worked so hard. But don’t give up – you may only be … Read more

Why you need a marketing plan for your wedding business

I’m pretty good at planning and organising, but I must admit the thought of writing a marketing plan does not fill me with excitement. But I do one every year (and have done since I became self-employed in 2002) because I know just how important it is. 5 reasons you need a marketing plan 1. … Read more

Remarketing – beginners guide for wedding businesses.

Remarketing (or Retargeting) is one of the latest buzzwords around online marketing. But what exactly is it – and is it relevant for your wedding business? Even if you haven’t heard about remarketing, you’ll certainly have seen it in action. Noticed how some businesses seem to follow you all everywhere you go on the internet? … Read more

Informal Networking – 5 Ways to build your contacts

Informal networking for wedding professionals

In a previous article we talked about the benefits of networking for wedding professionals and how to make the most of networking meetings and events. But networking doesn’t have to mean going to meetings – there are lots of ways you can network informally. Here are 5 ways to grow your contact list and get … Read more