7 Reasons not to rely on Social Media for sales

Social Media has made a massive difference to marketing for small businesses. And many successful businesses have been built on the back of social media. But one of the biggest mistakes I see people make is to treat social media as their primary sales channel. You’ve probably seen them. The endless promotional posts. The constant … Read more

Using Facebook Groups to Market your Wedding Business

With Facebook organic page reach at an all-time low, many savvy wedding business owners are turning to Facebook groups as a way to promote their business. Here’s our beginners guide to Facebook groups and how to get the most from them. The Basics Groups are basically online communities based around a particular interest or activity. … Read more

7 Ways to build your Facebook page followers from zero

Whether you’re new in business and have just set up your Facebook page – or you’ve been neglecting yours for a while – gaining page followers is an important part of any Facebook marketing strategy. It doesn’t matter how great your content is – if you only have a handful of followers (and one is … Read more

7 Ways To Get Better Results From Your Facebook Page

Facebook is a massive entity – the 2nd most visited website worldwide, and by far the largest of the social networks with almost 1.6 billion monthly active users. For couples, it often forms a major part of their wedding planning and for businesses it represents a massive opportunity. But many wedding businesses struggle to use … Read more

Remarketing – beginners guide for wedding businesses.

Remarketing (or Retargeting) is one of the latest buzzwords around online marketing. But what exactly is it – and is it relevant for your wedding business? Even if you haven’t heard about remarketing, you’ll certainly have seen it in action. Noticed how some businesses seem to follow you all everywhere you go on the internet? … Read more

Diary of a New Wedding Photographer – Part 2

In the second instalment of his diary, our new wedding photographer, Mike Riley tells us how he’s been spending the winter months – and how his hard work is starting to pay off. Over to Mike……. Since I last spoke to you back in November of last year I’ve been hard at work on the … Read more

Advertising on Facebook

Love it or hate it Facebook is still extremely popular with brides to be and offers lots of opportunities for wedding businesses. But it’s changed dramatically over the last year or so and it’s no longer easy for businesses to get noticed without paying. Even the most savvy social media gurus are turning to advertising … Read more

Advertising your Wedding Business Online

advertising your wedding business online

There’s lots you can do to promote your business online without it costing anything except your time. But time is also a precious resource and you need to spend it as wisely as you do your cash, so it’s always worth considering paid advertising options too. Here’s an overview of the main options: Paid Search. … Read more