After the Wedding – 5 ways to get repeat business

It is generally acknowledged that it costs much more to gain a new customer than it does to retain existing customers. How much more will depend on the business, but on average it is probably 7 times more expensive to get a new client than sell to people you already know. For most wedding businesses … Read more

Email Marketing Part 4 – Practicalities

In this final article in our 4 part series on email marketing for your wedding business we look at the tools and techniques to use to run a successful campaign. Which software to use? To manage and send your email newsletters you should use a proper email marketing provider, not your regular email client. If … Read more

Email Marketing Part 3 – Newsletters

Sending out regular emails to your subscribers is a great way to keep your name in their minds. It’s particularly useful if you also offer non-wedding products and services e.g. family portraits, birthday cakes, flowers. Say something interesting Make your emails informative by writing something which will interest your readers. They should not just be … Read more

Email Marketing Part 2 – Follow Up

In the first part of our series on email marketing we covered the basics. In Part 2 we look at following up your prospects – such as the people you meet at wedding fairs and who enquire through your website – and keeping in touch with your booked clients. Email is a low cost and … Read more

Email marketing for wedding business – Basics

Even in this age of social media, email marketing should still be an important part of your strategy. In this first of a series, we look at the why and what of using email to build your business.   Why should you use email marketing? Done well, email marketing is very cost-effective and can be … Read more

Handling problem emails

However brilliant you and your products are, at some time every business owner will be faced with an email from an unhappy customer. There’s that sinking feeling you get when you open a ranting email – often made worse for a wedding business with the emotions involved (“You ruined my day…….”). Try these top tips … Read more