Instagram has become one of the most popular social networks for wedding businesses. The very visual nature of the platform makes it perfect for those with gorgeousness to capture and share! And if you’re already using Instagram you’ll be aware that you can now advertise there too – you’re bound to have seen promoted content … Read more
In the early days of this blog (2009) I wrote this in-depth series of articles on magazine advertising. It’s still the most read post on the blog and the one that brings most new visitors from Google. But is wedding magazine advertising still relevant in this age of Blogs, Facebook and Instagram? How have things … Read more
Love it or hate it Facebook is still extremely popular with brides to be and offers lots of opportunities for wedding businesses. But it’s changed dramatically over the last year or so and it’s no longer easy for businesses to get noticed without paying. Even the most savvy social media gurus are turning to advertising … Read more
There’s lots you can do to promote your business online without it costing anything except your time. But time is also a precious resource and you need to spend it as wisely as you do your cash, so it’s always worth considering paid advertising options too. Here’s an overview of the main options: Paid Search. … Read more
We’ve written about magazine advertising in the past, but what about the latest advertising trend – blog sponsorship. What is it, Does it work and should you be including it in your marketing? What it is: Basically, blog sponsorship is online advertising – your advert is placed on the blog and readers can click through … Read more
For those of you who don’t know, Google AdWords is Google’s Pay-per-click (PPC) advertising business. When you do a Google search, it is the links that appear in the yellow box at the top of the page and down the right hand column. You pay Google to put your advert in for specific searches, but … Read more
In the final part of our series on advertising in wedding magazines we look at how to measure your results. I’m sure you have heard the cliché “We know half of our advertising doesn’t work but we don’t know which half”. If you are going to spend money on print advertising make sure you know … Read more
In parts 1 and 2 we covered the planning stages of your print advertising campaign. Now it’s time to look at designing your advert. You have less than a second to grab the reader’s attention as they browse the page, so how go you make sure your advert stands out from the crowd? 1. Write … Read more
In part 1 we looked at the reasons for advertising in wedding magazines. Now you have decided to go ahead, in part 2 we take you through the steps involved in planning your print advertising campaign. We’ll discuss selecting which magazines, choosing between one-off adverts or booking a series and negotiating with the publishers. Choosing … Read more
Seeing your business advert in a glossy magazine is lovely, but does it bring you results? In these days of Twitter, Blogs and Pay-per-click is traditional print advertising dead? In this series, we look at the ins and outs of wedding/bridal magazine advertising. Should you do it? How to get the best results and how … Read more