The SEO course for wedding business owners
Blogs, social media, magazines, wedding fairs – there are so many ways to get your business in front of brides to be.
But one of the most effective ways to market your business is through SEO – or search optimisation.
Couples still turn to Google when planning their wedding and looking for suppliers. What’s more, people searching are committed buyers – they are actively looking for what you offer.
Search optimisation – or SEO – is all about making sure that your website shows up when your ideal customer is looking for your product or service.
The benefits are massive – a steady flow of enquiries from people who want to book your service. Year in, year out. Without spending every weekend (and a big chunk of cash) at wedding fairs. Without wasting hours every week posting on social media with ever diminishing visibility.
What’s more, it’s not nearly as difficult, technical or complicated as you think. Especially for wedding suppliers working in a particular location.
And with this course you’ll learn exactly how to do it.
SEO Mastery brings you all the tools and techniques you need to get your wedding business found by your target customers.
I’ve brought together my 13 years experience of getting businesses found on Google AND my in depth knowledge of the wedding industry. The result is an online course that’s
- specific to the wedding industry
- easy to follow even for technophobes
- will bring you great results
The course is broken down into easily digestible and manageable modules. You’ll be guided every step of the way through video and audio tutorials and workbooks. There’s a handy jargon buster too.
Module 1 – Understand SEO
How search engines decide what to show and an introduction to some basic tools.
Module 2 – Keywords
Find the keywords that your potential customers use to search for your product or service.
Module 3 – Optimising your site
How to optimize your website to make sure Google understands what you offer.
Module 4 – Local SEO
Getting your business found when people are searching for local suppliers.
Module 5 – Blogging
The tricks and techniques that get your blog working to attract your perfect customers.
Module 6 – Building authority and links
How to move your website up the rankings and get that coveted number one spot.
Module 7 – Putting it all together
Monitoring your results, making adjustments and keeping going.
Who is it for?
This course is for new start up or existing wedding business owners who want to be found on Google. Who want to understand SEO and learn how to do it themselves.
It’s suitable for most types of wedding suppliers including:
- Cake Makers
- Make-up artists
- Transport providers
- Planners & Stylists
- Jewellers & accessory makers
- Bridal boutiques
The course is not intended for web developers & digital marketers or bloggers. It doesn’t cover ecommerce SEO although much of the content will still be relevant for those who have an online shop.
With SEO Mastery you’re not on your own.
Included in your course is:
a 45 minute 1:1 consultation call with me (worth £116)
3 month’s email support. So if you get stuck or want advice on which keywords to go for, you can email me.
You can also ask questions and get support from myself and our community of wedding business owners in our Facebook Group
The course guide is your route map – taking you through each of the tutorials and activities.
Each tutorial is a short video or audio guide. Easy to listen to or watch and packed with tips and ideas.
From brainstorming keywords to planning your blog posts, each module includes short exercises to help you towards that top of Google position.
As well as the course guide, you’ll get these documents to download to help you work through the material:
- Tools guide – a list of free tools to help you with your SEO project
- Jargon Buster – all those tech terms explained in plain English
- Progress Tracker
As this is a brand new course, I want to make sure it’s the best it can possibly be. Which is why I’m offering the full course PLUS the 1:1 call PLUS 3 month’s email support at this amazing price.
All I ask is that you give me feedback on the course and its content, plus a (hopefully) positive testimonial I can use for future promotion.
What happens next?
I’m Alison Wren and I’m passionate about helping the small businesses which make up the wedding industry.
In 2004 I set up DIY stationery business The Wedding Crafter. Over the next 7 years the business went from a back bedroom start-up to turning over a six figure sum, with a team of six and a custom-fitted workshop and warehouse.
It wasn’t easy – I had to learn about Search Optimisation, Blogging, Paid Advertising as well as run my business. But I got to the top of Google and stayed there, generating thousands of pounds worth of sales every month from organic search.
In 2011 I sold the business for family reasons, but my hard-earned marketing experience stayed with me. For the past 6 years I’ve helped small businesses like yours get found on Google and generate more sales.
This year I’ll be Head Judge for the North of England Wedding Awards for the fifth year – I love reading the client testimonials for so many wonderful wedding suppliers.