Create an effective marketing plan for your wedding business

Wedding Business Marketing Plan

Want to stop faffing about with your marketing?

You need a Plan!

When you started your wedding business you dreamt about creating stunning weddings, baking your wonderful cakes, capturing special moments. You didn’t dream about social media, SEO and wedding fairs!

Marketing Mastery helps you take control of your marketing so you spend more time doing the things you really love.

It’s an online course that takes you through all the steps you need to create an effective marketing plan for your wedding business.

Do you want to stop:

  • Wasting time on marketing that doesn’t work?
  • Wasting money on marketing that doesn’t work?
  • Feeling overwhelmed and out of control?
  • Feeling disheartened because your business isn’t where it should be?

Do you want to start:

  • Getting more enquiries?
  • Attracting the right clients for your business?
  • Feeling in control of your marketing?
  • Focusing on the stuff that’s really going to work for you?
  • Spending more time on the things you love doing?

Then this is the course for you.

Create a killer marketing plan for your wedding business

Through short tutorials (video or audio), simple activities and workbooks you’ll create not just a clear strategy but an effective action plan.

No more wondering if you’re doing the right actions, spreading yourself too thin or wasting time & money. With the help of this course you’ll focus on the things that will get you results.

Who is it for?

Marketing Mastery is specifically tailored to the Wedding Industry.

It’s suitable for any wedding business – photography, stationery, bridal boutique, make-up artists, accessories, styling, wedding planner, cake maker, entertainer and more – if your target market is couples getting married, this is the course for you.

New start-up? I take you through all the steps to creating an effective marketing plan. You’ll learn how to focus on the activities that will get you results and how to put that plan into action.

Been around a while? Get the structure and clarity you need to take your business to the next level.

What we’ll cover

Module 1 – Laying Strong Foundations

This section ensures you have clarity on what you are marketing, who you are marketing to – and what you want to achieve.

Module 2 – Choosing Promotional Activities

Here we look at all the different ways you can promote your business so that you can choose the ones that are right for you.

Module 3 – Putting your Plan into Action

Lastly, we put your plan together and create an action plan.


What’s Included

Course Guide

The course guide is your route map – taking you through each of the 10 steps of creating your plan and turning your plan into Action.

Marketing Plan Template

Don’t worry about producing a massive document – we use a simple marketing plan template that’s just a couple of pages long.

Fully editable (in Word) so you can use it to work on your plan as you go along.


Each tutorial is a short video or audio guide. Easy to listen to or watch and packed with tips and ideas.

We’ll cover the following key topics:

  • Finding your Ideal Client
  • Pricing – and earning what you are worth
  • Branding – and why it’s more than just a logo
  • Choosing Promotional Activities
  • Setting a marketing budget (including managing your time)
  • Putting together your Marketing Plan
  • Putting your plan into action

You’ll get this printable Action Planner as part of the course


As well as the course guide, you’ll get all these documents to download to help you work through the material.

You’ll receive:

  • Pricing Workbook
  • Activities List Workbook
  • Action Workbook
  • Action Plan Printable


From goal setting to “Why I’m Great!” each step includes short exercises to help you complete your plan.


You can ask questions about your marketing and get support from myself and our community of wedding business owners in our Facebook Group

Ready to do this?

You get lifetime access to all the course material for just £30.

About Me

alison-wren-full-length-portrait-with-sigI’m Alison Wren and I’m passionate about helping the small businesses which make up the wedding industry.

In 2004 I set up DIY stationery business The Wedding Crafter. Over the next 7 years the business went from a back bedroom start-up to turning over a six figure sum, with a team of six and a custom-fitted workshop and warehouse.

It wasn’t easy – I had to learn about Search Optimisation, Blogging, Paid Advertising as well as run my business. I had some great successes – I got to the top of Google and stayed there. And some low moments – getting flooded out of our premises. But I stuck in there and built a business I loved.

In 2011 I sold the business for family reasons, but my hard-earned marketing experience stayed with me. For the past 6 years I’ve helped small businesses like yours get more sales.

This year I’ll be Head Judge for the North of England Wedding Awards for the sixth year – I love reading the client testimonials for so many wonderful wedding suppliers.



The Small Print

After making your payment you will receive an email with login details and a welcome pack with full instructions.

You get immediate access to all the course material as soon as your payment is accepted.

The course materials will remain available to you indefinitely.

Where applicable, the price includes VAT – please ask if you require a VAT invoice.

I use PayPal for payment handling, giving you security and peace of mind.

Outside the UK? No problem. Prices are shown in GB pounds and Paypal will convert this to your local currency.

PayPal Acceptance Mark

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Got a Question?

Email me, Alison, on