Determining the Price for Your Wedding Planning Services in 2023

As a proficient wedding planner, one of the critical decisions you’ll need to make is how to price your services adequately. This decision can significantly impact your business and your clients’ satisfaction. This comprehensive guide will explore the different pricing models that you can adopt, the factors to consider, and how to evade common pricing … Read more

How to Attract the Perfect Clients for Your Wedding Planning Business

As a wedding planner, your clients are not just the individuals who finance your business operations but also an integral part of your business family. You will often find yourself emotionally invested in their success, laughing with them, celebrating with them, and digging deep into the details to ensure their dream wedding comes to life. … Read more

Embrace the Dream: The Rewarding Journey of Becoming a Wedding Planner

Do you find yourself captivated by the enchantment of weddings, the meticulous details that create the magical ambiance, and the joyous celebration of love? If so, the exciting and fulfilling profession of a wedding planner could be your calling. Let’s embark on a comprehensive exploration of the journey towards becoming a successful wedding planner in … Read more

The Ultimate Guide to Building Effective Partnerships with Wedding Venues

In the realm of wedding planning, fostering strategic partnerships with wedding venues can significantly propel your business to new heights. Whether you’re a seasoned veteran or a newcomer in the industry, forming alliances with venues can provide you with invaluable credibility and a steady stream of client referrals. An Overview In the wedding planning industry, … Read more

Knowing my ideal client. Profile of Carmela Weddings

Lisa Johnson is the co-owner of wedding planners Carmela Weddings and also owns Just Own This – a coaching company helping women create their own businesses that they love. She tells us how really focusing on her ideal clients has transformed her business and shares her top tips for anyone starting out in the wedding … Read more

Communicating effectively with your wedding clients

Claire Ady is a wedding planner with an enviable niche – she plans weddings in Central Park, New York! Her clients come from all over the world so communication is vital. Here she shares her top tips for effective and efficient communication. Over to Claire: In January of 2011 I moved from my home in … Read more

It’s great to plan – but don’t forget to DO!

It’s the start of a New Year. The time we set our business and personal goals – and make resolutions to do better! And if you’re a sucker for pretty stationery (like me!) you’ve probably bought a nice, shiny planner and have spent a fair amount of time over the festive period writing in goals, … Read more

Why you need a marketing plan for your wedding business

I’m pretty good at planning and organising, but I must admit the thought of writing a marketing plan does not fill me with excitement. But I do one every year (and have done since I became self-employed in 2002) because I know just how important it is. 5 reasons you need a marketing plan 1. … Read more

Running a Wedding Business Part Time – Wiskow & White

Danielle Wiskow and Lucy White launched their wedding planning business, Wiskow & White, in January 2015 offering a bespoke service for destination weddings in Italy. Both combine running their wedding business with full-time employment – an amazing feat of organisation! Lucy tells us how she manages it: How we started Danielle Wiskow and I met … Read more