For those of you who don’t know, Google AdWords is Google’s Pay-per-click (PPC) advertising business. When you do a Google search, it is the links that appear in the yellow box at the top of the page and down the right hand column. You pay Google to put your advert in for specific searches, but … Read more
Whatever you think about social media – Twitter, Facebook, Blogging etc – it is becoming an increasingly important business tool and one which is certainly relevant to the wedding industry with it’s young, internet savvy client base. Successfully using social media comes at a cost – it is time consuming and you have to give up … Read more
Partnership Marketing begins with a cocktail napkin. More specifically, the one I used to grab from a Hotel lounge while meeting with prospective brides to book said Hotel. Every conversation starts the same- Hello. Congratulations on your engagement. What are you looking for in a wedding reception venue? Then, the inevitable question- Have you booked … Read more
Thinking about attending wedding fairs to promote your wedding business? Before you book your stand and start planning your booth, use this calculator to work out the volume of business you need to attract to make it worthwhile. To use the Wedding Fair Return on Investment calculator, simply download the excel spreadsheet and enter your … Read more
Just because your marketing budget is down to zero doesn’t mean you have to stop promoting your business. Marketing is an investment – the more you put in the more you (should) get out – and money is not the only thing you can invest. Here are 8 ideas that will cost you almost nothing in … Read more
